To choose what matters. (A matter of heart)

We usually tend to describe what matters as something that has value to us.
What we like, what we think we need, what we want… Our needs are shaped by the world we live in, the societal standards, the social media, the unexpressed desires, and our world of consumption taylored to make us desire…

But this couldn’t be further from the truth.

To choose what matters, is to choose what is in front of you. To choose what God is putting in front of you when you have to make a choice.

To choose what matters, is to be grateful to have something and to embrace it fully. To choose what matters, or materialises in front of you, is to choose to do something good with it, and to water it and cherish it and give it our attention and cut off from all other options and possibilities.

So when you have to ‘choose what matters’ in terms of dating and relationships. Choose the one person who chooses you, and cut off from all other options and possibilities. Choose to embelish and cherish and love that one person who steps out of the crowd and decides to take a chance with you. They have the courage to step towards you, because they see your value from miles away. To them, your value is screaming to be ceased. You are water to the thirsty, food to the hungry, and air to those who can’t breathe.

If you have the courage to take that leap of faith and embrace ‘what matters’ and elevate that which is presented to you, to the highest level you can. God will give you support and momentum. You will feel like the luckiest person on earth. You will inherit the Kingdom of God.

The only way in, is through the heart. And the only key is honest and true Love. Which is only possible, when two soulmates meet with genuin intention.

All the best,

Cherokee Goldberg

The blooming of soul

The plant cannot help but to bloom in the presence of the sun.

Its only in its presence that its petals can expand, and once expanded, they don’t retract back to their previous form. It’s a one way flight to a better destination.

The soul, the human, doesn’t expand then shrink back into its original form. In fact, we can only leave our previous state. It’s never a destination.

There is a process, from start to finish. Not a reverse process from finish to start.
Once the blooming process has come and gone, it doesn’t go back to its beginning. It’s linear, in that it evolves from a point A to a point Z. It doesn’t go in reverse from point Z to point A.

The soul only evolves forward through time. And a state, like a bulb, cannot happen twice. A blooming of that bulb cannot happen twice either. And neither does its death.

Your soul, goes through a rooting period, where the seeds strive to expand through the deep dark and cold earth. A difficult expansion period. Necessary to root the plant for what comes next. Pushing through cold soil.

Next the plant, or the flower, grows. It’s previous period of rooting has layed the base for the stem growth. And once, thick enough, that stem will provide enough nutrients for the flower to bloom in to the beautiful flower it is.

The petals open up and strive to get as much light as possible. And expand as wide as naturally capable. Where the photosynthesis uses the external elements and transforms it into energy, it reflects the light back to the world. This is the shining period.

The human being in its blooming period has that same expansion, that same shining, that same attraction as the flower does. Except, rather than sun, its attention and social ability.

But equally, the human also, after its bloom, withers and then the petals of its beautiful bloom fade and die off. Gods natural pruning. Once we shine, we decline. Think of celebrities, they have a shining period where they accumulate attention by the millions, and also capture finance and fame. Then once they’ve expanded through their shining period, they either continue and repeat the process, or they decline. Movie stars who stay out of the spotlight tend to be less vibrant.

Mistakes early on lead to the divine path

Do you know why you need to make as many mistakes as early as possible?

Aside from the learning experience and entrepreneurial preaching’s spewed from all over the internet to make vain money,

it’s for the self knowledge, how you function, how the world functions, so you can gain a balanced harmony. But it’s also so that you can discover your limitations, so you can get lost and fall down, and in your darkest hour, still have access to who your father is, and uncover a way home through the storm.

Getting lost early on, allows you to access your fathers guidance, to access your fathers care, to see the extent of who he is.

Before that your knowledge of your father its mainly assumptions, and many times false illusions that we never get to revisit.

This is the same for any parent, assumptions are built on childhood distortions without actualization of who parents really are today.

Reactualisation is a beautiful gift one gets to cherish going forward, as are memories. Without it, we run the risk of a life lead by delusion. And to live a life in delusion denotes living an unexamined life: a lie.

Though, to tumble and fall allows us to start from our beginings, to build ourselves up, and witness a fathers greatness in consciousness.

To allow ourselves to be vulnerable and allow a parent a second chance to support us, allows us to go forward in adulthood, to let go of the anger of unmet childish expectations.

To reexperience “helplessness” allows us to reexperience our fathers traits minus unclear mixed up delusions, we get to fortify the truth of who he was.

Without the vulnerability of “Helplessness” one cannot experience the caring nature of one’s father. If we are in control, no one can exert correct control over us.

The “second coming” in the bible, is exactly this, getting to reexperience our actual father after falling and perceiving him for what he is, not our delusional beliefs, or someone we need to use, we get to experience the genuine true love of a father.

One must be willing to go through hell to reexperience this. And hell is created through the thoughts we engage in, as the thoughts we entertain create our emotional state, and our emotional state determines how we feel.

If you cannot go through your own hell, you cannot experience or appreciate or be grateful for any foundation your father has layed before you.

If you cannot witness your fathers caring assistance, while going through a hell of your own making, you will have no real reference as to who he was and if you cannot empathize with your fellow man. One has to shatter one’s false illusions before seeing the truth.

And to be cut off from men is to live in perpetual Hell, limbo.

So, to learn how much your father cares is to learn how to feel, and you cannot access the gates of paradise, which by the way, is right here on earth through the pathway of our own thoughts.

Narnia is not a physical location, its a doorway created by imagination. Equally, paradise is a place that manifests within your life, which you can only see by :

-> Fully embracing one’s father (living or dead) which gives way to fully embracing one’s mind and ability to think.

-> By embracing one’s father and mind, we then get to control our emotional life, which gives way to stability and courage, which gives way to providing safety to the women in one’s life.

And if they feel safe they can provide love and care, which colors the earth we reside on (because the way we ‘feel’ colors our mental experience).

If a woman decides to step into a mans life, she decides to – by her presence and being- color, nurture, provide warmth, etc. to a mans logical and even cold masculine structure.

So, by rediscovering one’s father and embracing him, we rediscover a balanced harmony in our lives.

Now, let me be straight with you, I’ve never read the Bible, I’m not preaching a religion, I’m making observations from my life experiences. But if I’ve never read the bible, how could the bible be false if the information I portray pertains to observations from my experience? And from this statement, I will say that, the way to access God, is through the learning of our biological father, or he who pertains to lead us to Paradise by his example as a man.

No man is perfect, but if he so chooses to live a life according to his higher self, he will lead well. Because to lead with our higher self is Gods will. Dantรฉ’s inferno explains the pitfalls to success, and denotes the challenges we face as humans as we strive for paradise. Our higher self is a place from which all those who lead reside and show example from. Just as my father did… he lead by example for me to follow in his footsteps.

What satiates you, appreciates you


The unique thing about time is that it is irreversible and irreplaceable.


Once lost, you cannot replace it you cannot add to it. Like an ice-cube, time is constantly melting away. Our time is ephemeral. Here now, gone tomorrow. Which means that our lives are scarce, even if there are 7.8Bn of us. We must then, inject our lives with enjoyment and a sense of appreciation. We must cultivate our energy and health, our creativity and productivity. Doing so, we become better, healthier, live longer, we live better and interact better. Everything appreciates.

It is in our current perception of present circumstances that we can grow our experiences into a) meaningful, fulfilling and b) purpose driven, enjoyable and worth the time and attention we exchange for the mediums we engage in. It is how we engage our focus that defines our way of expression. Do maths, and you’ll think in maths. Read sci-fi and you’ll think in sci-fi. Study law, and you’ll speak like a lawyer. This goes on for everything you put your attention into.

A recent example I’ve observed is gaming and stock markets. Play a game, and while you’re playing the game your attention isn’t focussed on existential or productive skills but you’re focussed on skills relative to the game. When you stop playing, your mind is then stuck speaking in the language you use to process and understand the game. If you’re not thinking but simply acting and reacting, your mind then becomes very blank once you’ve stopped playing. The same goes for the stock market. If you spend a lot of time reading about stocks, you’ll speak like a trader. If you spend a lot of time in the market you’ll act and react like a trader. Though, if you use your mind for anything else, you’ll most inevitably become a tad numb or even feel empty. Especially from the view point of creativity. Even though your creativity is then focussed upon the finance area.
You are being financially creative/destructive (same process). The language is just that of finance instead of personal development or what ever area you tend to focus on.

Your ideas are simply the translation of accumulated attention on something specific.
Focus on bitcoin, you’ll likely know more about it than the average Joe. Focus on the history of artists through time, you’ll likely know a lot about Art, the tendencies and creating fine art its self.

These mediums can be either entertainment such as Netflix or Games, or they can be productive such as Reading, Podcast listening, searching for answers, training in a specific domain.

There are only two views to take into account.

What is your consumption/Input? (i.e. eating, imbibing, accumulating, digesting, putting into yourself…)? – books on Coding, Psychology, maths, economics, love, spirituality… Netflix, movies, podcasts, news websites…

Is your consumption grounded and productive? When you compound the “…” (fill in the blank) does the consumption compound up, add up, grow, build up to something positive? Can you use the build up in an a positive way? Is it benefitting you? Are you adding to your life, or subtracting from your life? If you’re subtracting, then you are in a fear based consumption or an output.

Is your consumption fear based? Is the underlying psychology intended to get you to react, engage, clic…? Are you subconsciously feeling something which is getting you to act in a specific way, which might not serve you.
I.e. you want to buy a stock at 200 and you’ve calculated and believe it will go up to 250. But the news is telling you that it will go down and that there will be a market crash. The news could be incentivised by parties against your particular stock. Which influences you through their selective wording and sense of urgency and pending apocalyptic descriptions of outcomes. And you end up selling based upon the influence of the news even if the stock its self goes up.

A Negative input can be binge watching Netflix for hours on end, endlessly wasting time. It can be playing video games for hours on end, just to pass the time. While time passes, which you cannot get back you flounder your energy, focus and time against the instantaneous pleasure of killing an enemy or making a man jump from one block to another. Though ultimately, as soon as you step away from the screen dispensing your input, the information you’ve been imbibing becomes worthless, unless you’re in the army and your video game is a simulation of how to act in real time for example..

What is your output? (i.e. creating, speaking, expressing, painting, shouting, crying, masturbation (wasted energy)/Intercourse (productive energy), Writing, Weight training, Walking, Running, swimming, singing, acting, etc… )

Positive output.
If your output is positive, it adds something of value, it makes the lives of people better, it makes people feel good, it serves a purpose, it helps.
A positive output can be building your body up to be stronger because you are weak.
So adding good food, discipline and will power will create an output for the weightlifting input.
I.e. you’re making an effort which is constructive (if done properly).
The positive output will be the result of lifting weights: a stronger body, feeling more energetic, feeling more confident…

A positive output, will be created from either a positive input or a negative input transformed into a positive output (mindset). You’re essentially compounding, information, experience, or simply insights and creating something.
I.e. A blog post, a book, a music cd, a film, a better body, a better mindset, a vision, a product, mathematical spreadsheets, a law essay… and so on.
Essentially, a positive output will add value, growth, positive evolution, serve a positive outcome, innovate, build, upon something and your life will appreciate in value rather than depreciate.


Negative output.
If you’re caught up in negative output, you’re most likely in a cycle of diminishing returns. Most likely the effort, value, intention, attention, time… you’re spending (output) or exchanging (input) towards something isn’t worth the exchange.
What you have is worth more than what you are getting. Thus your worth is devaluing based on the output you are exchanging against said input.

Let’s take a radical point of view. We all have energy. This energy is either cultivated and grown, or spent and diminished. Our energy, can be used to work out and make our lives better or workout to an extreme and wear ourselves out. We can go at our own pace and Grow our strength by regulating our input and output for efficient and effective growth. Or we can go all in and burn our bodies out then rendering ourselves physically incapable for periods of time while we recover. Is it adding to our physical strength, stamina and overall power and well-being, or subtracting from it?

This energy can be used in masturbation and wasted for false illusion of connexion and intimacy (like with youporn or whatever you use to knock your socks off…, or it can be kept carefully and grown, we can cultivate our sexual energy for what matters more like real intimate relationships. In engaging in instant pleasure, we then have less physical energy, which makes us weaker and less physically dominant, less confident, less mentally acute, and if done to an excess can weaken our bodies, health and immune system. Though, if cultivated without spending it, you can grow your health, your wellbeing, your mental acuteness, your capacity to concentrate, perform… It all grows. This is not sexual but allostasis.
You’re regulating your bodies energies, just like your financials. You either spend on instant pleasure like shopping, gaggets, technology or whatever or you save and grow your options for something better later on. The same is likely for the body. If you spend your downtime wasting your energy, when time comes to meet someone, or perform in a sport of whatever it is, you’ll be less effective than if you had saved and cultivated your energy during that time.

This is why loveless relationships, based solely on lust and desire and selfishness will have two generally similar mindsets. One will be selfish and want only money and the other will want only sex. The exchange for extremes becomes the medium of value for people with radical store-holds of a form of wealth the other party does not have. A very beautiful woman and a very rich man. One values the wealth, the other values the beauty.
A more balanced approach, less extreme, will be two individuals who have self love, some money, some looks and complete each other in a subtle way. There is still an exchange, it’s simply not as pronounced because both parties have most areas covered.

We can buy a cheap crypto stock with the potential of it growing in value, thus exchanging our Fiat(euros/dollars) against X crypto. Once that exchange is made, our euro is 0 and our X crypto is, let’s say 10. If your crypto loses in value, if you exchange it back to your fiat currency, your 10 X crypto will be worth 5โ‚ฌ instead of the initial 10โ‚ฌ.
Our output has created a smaller input because it wasn’t allocated correctly to a stock witch had growth.

You’re essentially filling your mind with what you focus on. So if you spend your time watching porn with over glamorous women, your mind then becomes consumed with trivial information which doesn’t serve a productive outcome down the road.
The same goes for worries. If you spend your time worrying, you’re essentially giving attention to the weeds of your gardens mind. You’re growing them by giving your attention( sunlight) and planting more by engaging in worrying.
The same also goes for mental consumption. If you spend your time reading fear based articles, fear based youtube channels, or anything based on fear with the incentive to engage you emotionally to react. You’re basically compounding information which makes you feel bad and compounding it, growing it and then you reach a state of being you’d call “depressed” or “anxious”.

If you want to become a writer, read a lot. The reading will create your ideas. Your ideas will become fuel for you to create. Your creation will demand iterations. Your iterations will bring you to new highs and abilities from multiple cycles of trial and error with the creative capacity fuelling the activity. Stop reading, and you’ll have less fuel.
Fuel can also come from practice in experience combined with reading about the experience to make better sense of it. Practice and theory. When achieving a balance, the outcome becomes greatness and people enjoy the production of your work after the many iterations you haven’t shared with them.

To become a runner, you must live around running and engage with running in a way which is beneficiary to the practice its self. If you engage in running, and end up weightlifting, you’ll slow yourself down, become heavier. If you engage in running, you’ll create a reality around running. Stretching, your nutrition, your recovery time, your knowledge, your water intake, your mentality, your bodily awareness, your stamina and endurance, your lungs and breathing techniques.

To become a video gammer, you must then build up your mindset. Your game sense, your nervous system must be intact, your stamina and energy must be high and even nervy in order to make the best split-second reactions in order to take advantage of your current set of virtual circumstances. In order to become better, you must train your aim, your strategy, your mental capacity, your skills and tactics. You must also train your body to become strong and resilient. Your nervous system must be healthy and able. You must have a good amount of energy.

To become a trader. You must understand yourself optimally. You must look at your tendencies. Your emotional biases, your euphoric tendencies. Your positive beliefs and negative beliefs. Your mind is your tool as your judgement is your success or your downfall. Your primary amount of money is secondary. As, if you grow it wisely you will reach overall growth.


Back to growth. If you want to become the best version of yourself. You must focus on the core most important pillars which will support you becoming that.

Mentality: Your mentality will be either pessimistic or optimistic. It will impact your attention and if you’re willing to grow and create, or destroy and shrink.

Attention & Allocation: Your attention will define how well you make decisions, and your decisions impact your actions.

Your Actions will create ripple effects: Either positive or negative depending on the outcome your mentality is focussed on. Which means that, your actions will either grow your circumstances positively, thus adding to your foundation. Or your actions will subtract from your foundations. You’re essentially destroying something. Smokers try to kill a feeling by smoking. Drinkers try to feel something by drowning themselves in alcohol. And so on.

Your positive actions will have an effect in building your Energy, your Health, your Strength, Wellbeing through your Outputs and Inputs.
Or your negative actions, through your intention to self destruct somehow, will contribute to weakening, belittling, lessening, deflating the pressure of input.

One word, “regulation“.

We need to regulate ourselves, our energy. And consciously chose what we add and consume rather than do it blindly. Our choices have consequences, and even if we cannot see the direct effects right now, the results will come out at some point and we will regret not thinking about the direction we desired in the first place.



In order to fully appreciate, be that our wellbeing, health, our muscles, or our financial net-worth. It’s important to understand why we’re taking action in the first place.

Everyone is running after money. Which means, those who control money, control people. If you’re in control of your money, you’re not controlled by it.

The same goes for your energy, your physical ability. If you are defined by your circumstances, you have no power over them. Which means that you’re a product of your environment, instead of the environment around you a product of your vision.

We are impressed or impress upon others. This is a decision. Are we here simply to witness and flow through life or are we here to make a lasting impression, bettering the fate of those around us? Are we here to uplift and inspire? Or are we here simply for the ride?

So, it stands to reason that in order to appreciate, we must:

  1. Recognize the full worth of (something/someone).
  2. Understand (a situation) fully; grasp the full implications of.

If you are to Recognize or Understand, you must Search or Research to identify or acknowledge what you’re seeking to appreciate.

  1. Identify (someone or something) from having encountered them before; to know again.
  2. Acknowledge the existence, validity, or legality of.

Which comes back to mentality and attention before action. We allocate our attention and focus to what we enjoy or where our pain point is. If we enjoy and are satiated by what we are imbibing we want more. If we want more, we grow in that area.

In order to appreciate, we must lose or be without. As we cannot fully appreciate something if we don’t know its worth and in order to understand the worth of something, we must lose it.
I.e. a) If you lose your health and have to build it back up, you then appreciate your health once you regain it. b) If you lose a loved one, you recognize their value once you’re exposed to the loss of their entity. c) If you’ve always had money, you cannot see it’s worth until you have none. It is when you understand it’s worth that you can appreciate what you have.
d) You cannot get more, if you don’t appreciate what you have already.


What satiates you will drive you to appreciate yourself and where you are putting your information/energy.

If you’re always focussing on how much you don’t have, what others have. If you’re always focussing your attention on how bad you are, or how little you’re worth. You only grow the number of examples you have in your head to define yourself with.

In defining yourself in this particular way, or defining your environment in a particular way, you’re depreciating the value of either yourself, your money, your environment or those around you. If you depreciate those around you, you don’t appreciate them. If you depreciate them, you’re belittling them, reducing them, essentially killing yourself and those around.

If you love the people around you, appreciate them. Be positive about them. Admire them. Compliment them. Help them. Grow them. Invest in them.

If you don’t love the people around you, withdraw yourself from the equation. Otherwise you’re essentially losing your own value and energy in the process of devaluing them. (It’s about the energy and focus, not about what they are doing.)


Appreciation is about love and Love is about living life well.