Tag: growth

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Rock bottom will teach you lessons that mountain tops never can.

Don’t let anyone remove your challenges. Your challenges and struggles are valuable, as they provide lessons and understandings for you.

Why do I say this?

Your lessons and understandings are monetizable. And if someone removes your itch, they also prevent problem solving. Which in turn prevents you from creating a solution that you can then sell to others who have that pain point.

So, when someone sells you a fast track to the summit of a mountain, don’t take it. Because once you’re at the top, thats it. While you’re struggling up, is the moment you grow. If someone helicopters you out of your struggle, you don’t get to evolve through the journey and the result is that we end up with a bunch of spoilt brats at the top of the mountain, spitting nonesense and teaching all the wrong ways under the pretext that they have ‘succeeded financially’ so they are successful.

A lot of people with money are not successful, in fact they failed massively, because they didn’t meet their purpose on the way to the summit and settled for riches and for some reason, a recurring, loud and angry voice…

Don’t forget your soul in the process.

A business’s soul purpose is to expand your own ability to serve others and grow as you advance in service. If your sole purpose is to get money, you fail, because you disregard people and treat them like shit in order to get what you want.

(Notice I used the word Soul and Sole. One is universal service, the other is self-serving.)

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What do you need to do, to become who you want to be?

There’s a misnommer in life, where we believe that because we are a certain way, and because the identity we have right now is in alignement with where we are right now, we feel comfortable. So, we don’t change.

Though, sometimes people want more. So, they break out of the box they’ve been living in.

So, they take some form of leap of faith and … move to the next biggest town. All too often I see people who want to change their life, so they take off and end up repeating the exact same life only a few miles down the road.

This is because they don’t change what they do. They simply push what they do along the road, find a nice spot they believe will give them [name any desirable outcome], and set up camp, only to find out that they’re dating the carbon copy of their ex, working the exact same job they had before, making the exact same amount of money and so on.

Copy, paste. Simple.

Though, it never occurs to anyone to take a look under the bonnet. And in doing so, they’d discover that the patterns they think on a daily basis tend to be the way they live and experience life.

We do not attract what we want in life, we attract what we are. And who we are starts with what we spend our time thinking about. Because, the extent of our thoughts is how we feel, and when we feel a certain way, our actions tend to mirror that. (Someone who’d excited to do something will have more energy than someone who dreads it, and that starts in the thoughts). But the natural extension of our actions, is that we become, through trial and error, what we repeatedly do.

Change your focus, change your thoughts. Change your thoughts, change your emotions. Change your emotions, change your actions. Change your actions, change your life.

But somethings missing, that no one is talking about right now.

How do you know where to focus? You haven’t decided what you want, why you want it, or how you’ll go about getting it.

When we define what we are to become in the future, it becomes easy to go towards becoming that. Its very hard to reach a goal you can’t see or haven’t set.

Definition.

But definition is the most difficult part, because it implies we need to think, and take responsibility for what we want. We have to become conscious and design what we’re goign to fight for. And when we’re “clueless”, writing down a single goal to strive for is actually rather hard, especially when the metric for what is possible is our current state of reality.

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The importance of your personal rythme.

“Don’t quit. Never give up trying to build the world you can see, even if others can’t see it. Listen to your drum and your drum only. It’s the one that makes the sweetest sound.” —Simon Sinek

The reason we get into burnout is two fold. Our future is taken away from us, or turned transformed into something limiting. Or we push so much we don’t recover. Eitherway, we end up in burnout. While I’m not going to talk about the future here. I will talk about an energetically sustainable path to riches.

While the whole world fights for scraps of attention or money. I can’t help but ponder.

We’ve essentially removed ourselves from the phyiscal ratrace to put ourselves in a never ending mental ratrace, which is worse because at least when we were working 9-5’s we could disconnect at the end of the day or on the weekend. Now, we’re plugged in 24/7 365.

We’re no longer in a ratrace, we’re in a consensual human pods, just like in the matrix. We consent to spending all our time in front of our screens as we’ve been sold on the idea that working to get financial freedom is okay so long as we give up our mental space and every second of our time to empower social media platforms with our creative genius.

Now, don’t get me wrong, these platforms are great. And if we have the right systems in place, to remove ourselves from the equation so we can experience freedom, these platforms are amazing. BUT, and I say this with emphasis, if we don’t have our own specific systems in place, we’re stepping away from jumping through hoops for a boss, and volontarily jumping through hoops to have financial freedom while empowering social media platforms, no code websites, and so on.

Whats the solution then? Well it’s pretty much in the title isn’t it.. Being self governed by our higher self. Pursuing our northstar, not our goals, but pursuing ‘the thing’ / ‘the state’ in which we shine. You know the one where we become hyper attractive. When we become so magnetic with our presence that the whole world turns to see who’s walking by.

No, I mean, that state of pure internal bliss which comes from following what makes sense to us and empowers us.

A while back, I talked about how our imposter syndrome came from doing what we actually didn’t want to do, but were doing because we were selling ourselves for the money. Well, here’s the thing, as much as money is all nice and good, the great state we pursue isn’t money. It isn’t even what money can offer. It’s purely an outcome we can achieve from anywhere in the world, even in a damp cave if we put in enough effort…

And I believe the recipe, for reaching that higher state of being, the high we get from flow, the feeling of alignment we get from deep work, the high we get from ideation… I believe the framework, is Going at our own speed, abiding to the beat of our own drum, Doing what fulfils us while we advance towards our horizon, and having a clear positive horizon to go towards. I believe that if we have The fuel (what fulfills us), we have the vehicle (what we pour our fuel into. A canvas, Social media, art, music, code…), the speed to maintain quality output without deterioration (going at our own speed/ following our own rythme), and a clear positive horizon to go towards (the desired destination from the accumulation/compounding of our output) then, without a shadow of a doubt, we will have Bliss of journey, bliss of being, bliss of gift to others, and blissful destination.

Fuel x Vehicle x Speed x Destination. = Successful outcome

Our burnout and stress, comes from jumping through hoops to please others, or to abide to market conditions, or to do things for clients without having any personal boundaries, or simply being a slave to money. But the solution, I don’t think, lies in externalities dictating what works and what doesn’t. I believe we have to optain that inner centeredness, our inner compass before striving for anything. Because, its our inner compass which will direct us in the direction of feels best to compound.

For now,
All the best,
Cherokee Goldberg

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Your Hardwork is the safety net that prevents you from Devolving.

The work you do during the quiet times prepares you for when you go through something.

Your hard work is the reason you don’t fall back to the state of an incapable infant.

Every time you work hard towards an outcome, you evolve. You break through a limitation. That limitation allows you to percieve, to be, to function at a higher level.

Every time you evolve, and you break through your glass ceiling, you reach a new checkpoint. That check point is pretty much a save point – just like in video games – where you can put down your bag, reestablish your path and ressource for a moment before deciding to head up the mountain again.

All of the frameworks, the understandings, the ways you overcame challenges, they all become part of the structure of how you overcome an issue that presents itself to you.

An example of this is; at the start of the year (2024), I hit my glass ceiling and went into a wall. I spiralled out of control -where I tend to spend most of my time – and started to devolve towards where I was at the start of my 20’s. BUT, and this is an important one, because of all the hardwork I had put in overcoming the trouble I went through at the start of my 20’s, instead of struggling with the troubles for 6 years, as I did before. I knew the specific doors to take, the right shortcuts, and the right paths to take to overcome my trouble. In fact, overcoming my issue became like a game, because rather than being overtaken and overwhelmed by what I was experiencing, instead I had the right questions, the right frameworks, and the right understandings to navigate the trauma I went through.

Instead of going back to my previous state of feeling entirely hopeless in the face of what I was going through, I simply rested upon the frameworks that I had built overtime. Yes, the last few months have been painful. BUT, I didn’t fall back down to the bottom of the mountain. And that’s all that counts. Because, I’m going upwards, not down.

That’s all for now!

All the best,
Cherokee Goldberg

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Value x Time > Quick money.

“Don’t sacrifice an empire for a pot of Gold”.

You can’t just knock out the equivalent of Rocky if you don’t compound ideation before.

Everyone knocks spending time reading, pondering, procrastinating, thinking and everyone will tell you to just take action.

Action has its time and its place, but if you are to create a business, you want to spend more time on the business than in the business. You want to know what needs to be done, and then outsource it. In terms of content and value creation, you want to compound information.

This is suuuuper important. Yes, perhaps people are making money, and like the tortoise and the hare, they are sprinting to the finish line, but your ideation compounding, even if seemingly slow at first, is what will set you appart in your ability to create valuable content later on. I know this, because this is exactly what I did.. I took the non-conventional route of compounding value over time, because the more value I could imbibe, the better my ideation would become, which would mean that my market value would be superior when I did decide to share my output.

Everyone seems to value fast money, but no one seems to value the time it takes to mature a fine wine, or valuable content. Without the challenges, the stresses, the struggles, the frustrations, your content would be worth nothing. But because you go through all of lifes buffet of experiences, and you struggle, and you grow in value over time, even if you’re not financially recompensed, your VALUE grows and overtime you become more valuable. Every word you utter has more power. Every example you share is more piercing. Every post you create has a standard.

And you’ll find that the more time you spend compounding your knowledge and information, against every single influencer on social media’s recommendation, the worth of your output will grow exponentially. This means that, you will reach a point where your knowledge will be sought out because it is singular, because it is rare, because it is unique and in high demand – because there is only one of you.

All the best,

Cherokee Goldberg

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Finding your purpose

I’m a hard worker, and in addition to that, I know I’m smart. But no amount of power or speed will get me to where I’m going if I have no clue where I need to go, and this bugs me.

Because, no matter how much I search, no matter what I strive for, the ‘AHA!’ moment of finding my purpose never arises. No matter how much I strive for it, no matter what I do, I never seem to get the ‘OMG, this is the only thing I want to do for the rest of my life’ type of understanding. In fact, the only time I had that was when I was delusional and addicted and that was in proportion to the pain I was experiencing which was so unbareable and difficult to undo, that finding something to counter balance what I was going through seemed like the only solution I had. It wasn’t. I indulged… Ahh, the decadence of abandoning one’s self to something that knocks our socks off!

But, here’s the issue with that… It’s a downhill road, and no matter how fast we go, we will end up at the bottom, and that means depleated, sick, or dead. And that’s not an outcome anyone wants.

So, what’s the alternative, you ask?

Going upwards. Going upwards is great, except for one thing, when you’re struggling with replacing false beliefs, its rather difficult to go in any direction than the one those canon balls tell you do, down. Because of the weight.

Going upwards is great, its virtuous, its enjoyable, and what’s more, we gain strength and we remove layers of outdated stuff the further we go.

So, how do we find purpose?

This seems to be THE question.

I’ve found that one’s purpose, is at a crossroads between Who we need to serve with our gifts, and the standards we aspire to while using our gifts to serve.

Our purpose, is essentially the dent we want to leave in the world. Or better yet, reparing the dent others have left.

I like to think about purpose as a horizon we go towards but never reach. Like a north star, we go towards it, as a guiding light, but never do we reach it. It’s a form of direction, which keeps us moving, which keeps us growing, which keeps us going in ‘the right direction’.

If our vision is our What, our purpose is our Why.

So, your purpose is essentially the why that is deep within us, which is connected to the star we’re chasing. Like a magnet with only two polarities, we humans have infinite polarities, and our purposes in life stem from that inner why that gets us moving.

So, when we define our gift (what is right here that we can do really really well and fulfills us), and when we know why we have that gift and to who we can give it to make their life better, we discover our lifes purpose. And our lifes purpose can evolve, just as our skills and gifts can be developped over time, we can evolve from serving one type of tribe, to another over time. But, we’re not fixed like tree’s, we can evolve. And of course, when we’ve pursued a sunset for a while, at some point, we realise the solution we’ve found for our problem, we can automate it and then actually change direction towards a new destination.

All the best,

Cherokee Goldberg

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When things are falling apart, your life is supposed to be a mess.

When you’re going through a transformation, a transitory phase where nothing makes sense anymore, and you have no clue what you’re doing, or where you’re going, and you overhear some random preachy youtuber telling you that you need to ‘stop living in mess’. Take it as a pinch of salt. You’re life isn’t supposed to be picture perfect right now, because you’re going through unknown states that most people would probably repress.

Take consolation in the fact that in the midde of a storm, there will be wind and stuff gets blown all over the place. So, while you’re going through this transitory period where nothing makes sense, nothing feels clear, and your life seems to be falling apart, let go.

Accepting, and letting go, is probably the best you can do, because its being mature enough to see that you don’t have control over what is going on right now and acknowleging that no matter how much you clean your room or the dishes, your mind will still be a mess, until you let go of the material reality you’re fighting against and start to make internal shifts towards cleaning up, organising, spring cleaning what you don’t want, and amplifying what you would love to have more of.

Your life is supposed to be messy, until you get it together. The only notion of control you need is the ability to accept yourself, and making yourself your top priority. You get to shine your full attention on yourself, healing yourself, taking care of yourself, Loving yourself, and building yourself.

When life falls apart, and the way you were living needs to crumble, the more you hold on, the worse it gets. In fact, being rigid and not letting change occur is probably the best way to end up hurt.

‘BUT…’, we say, ‘I need to be in control’.

In control of what? One responds.

The only thing we can control is where we place our attention, how we choose to think about what we percieve, how we interpret the information and … that’s about it really.

We are here for the ride, God is in the drivers seat, we are but co-pilots giving indications to God about where to go, what to do, and so on. We are but children sitting in the passenger seat, observing the adult ‘do what we want’, except for when we’re wrong, the adult will continu to guide us towards a better circumstances.

You can have whatever you want in life. You really can. Absolutely anything. But you can’t have it, if the foundation of your Wanting it is based in lack, fear, pain, confusion etc.

Most of the time, we want things because of feelings we aren’t allowing ourselves to feel. Rejecting our circumstances, rejecting our body, jealousy because ‘others have and we don’t’ frustration ‘because things don’t workout the way we want’, self-hate ‘because we don’t comprehend what it is that we’re doing that is holding us back, fear ‘because we don’t know how x, y, z will turn out..’. And so, what do we do? We run towards the exact opposite, we run towards the contrast of what we are feeling in order to ‘balance out’ what we are experiencing. As a way of escape, because we ‘can’t accept’ the way we feel about our present circumstance.

In truth, the answer is Acceptance, letting ourselves take inventory of what is currently going on, what we have or don’t have, where we are, and how we feel about it. Most important, is the internal narrative going on, and the emotions we’re feeling about said experience. Very clearly, what will stick out is our rejection of what it is that we don’t want.

We are holding on, and fighting what it is that we don’t want, as if it will bring us back to ‘when things were good’ or bring us to ‘where we want to be’. This is erronious thinking, because essentially, we’re holding onto a piece of concrete in the middle of a house on fire because that concrete is cool and provides a ‘momentary relief’ to the situation we’re in. Holding on won’t help us go back in time to prevent the fire, and it won’t put out the fire and save us or take us to a nice new home. (Perhaps we might have a home in heaven if we hang on too long, but that’s another conversation…). The only solution, is to let go of that fixed solid thing that can’t change, accept that we need to look at our ‘flamboyant’ emotions that are getting out of control, and perhaps call the firebregade, or even get the hosepipe and start putting the fire out…

So, your life is mess right now. Great! That means, that you get the chance to arrange it the way you want it. It means, you have the liberty to re-create, to re-craft, to re-brand, transform, look back on eveything that you’ve done, all that you’ve accomplished. You can take stock of what you’re capable of, what you’ve learned, what you no longer want, and also you have an excuse to actually change. This is a good thing, it’s freeing.

You don’t have to always see the downside, sometimes you can see the brightside, be optimistic about how everything is going to hell.

When I was in university, I had a superb racing bike, just perfect. Carbon frame, super light, it felt like an exercise Ferrari. It was snappy, it was fast, it was light. And it turned heads. I was really proud of it. I’d worked hard at my first job, and when I left, I decided to reward myself with a beautiful roadbike. But then, one day, the gearbox had a problem, so I had to get it fixed. I took it to the bikeshop, and was told to comeback a week later. I left the bike with the new piece I had ordered, and left the bike guy do his thing. A week later, I get a call. ‘Your bike is ready, you can come and get it.’ Yey! So, I go in to town to pick it up. Everything flows perfectly, it no longer makes the ‘clunk’ noise it did the week before. So, I happily cruise through town on my incredible mecanical steed. Proudly, I accelerate to see if everything was ‘not too good to be true’, and it wasn’t, it was perfect. I then decided to pop into the library to say hello to a friend, so I attach the bike to the bikerack, and walk in to the establishment feeling carefree and renewed. 5 minutes after meeting up with my friend, I decide to go for a coffee, so I head out and to my internal bewilderment, my bike was gone. I looked around, just incase, but it was no where to be found. In that instant, I had been robbed blind. And my tendency to get infuriated would normally have risen to Vesivius Volcano level anger, but in that instant, I just chose to let go and move on. I had a few moments of confusion pop up, but I didn’t even engage the feeling of anger, I just let go and my day went on as if nothing happened.

I say all this, because, it illustrates the fact that some things aren’t in our control, and choosing to get angry would have actually hurt me after something bad happened. By letting go, I actually got to experience a feeling of freedom and release which would then open the door for me to move on flowingly and happily, because it was all outside of my control.

It’s freeing, because it allows you to go towards new things. It allows us to evolve.

We’re not here for the material, we’re here for our internal evolution, our internal experiences, and these experiences help us to shape who we become. From the vantage point of this perspective, we are on a journey to personal evolution towards better internal states. And truth be told, I was always super conscious of that bike, Godforbid I get a scratch or anything… Just like my parents sports car when I was younger, we had this red convertible, and the only thing which became apparent was the rarity and price of the car and how my mum was always worried about not damaging it…

Sometimes an old banger is enjoyable, because we get to be carefree. It’s that sense of freedom which is appealing, not the self-conscious, over-alert, inability to relax because we ‘might’ make a mistake, that’s a form of imprisonment, that’s not libertating, that’s fear inducing. What we want is to feel free, to feel joyful, to feel spontaneous, to be fully in the present moment, in flow with who we are, not one step removed thinking about what-ifs.

We search for things which we believe will give us forms of pleasure, as a contrast to the fears and pains we experience within. Instead of deciding to find internal harmony, to let go and be in peace, we’d rather take action and force our way towards a fickle and temporary solution.

When it comes time to let everything fall apart, sometimes its painful. And so, what do we do? We cling to ‘what is familiar’, what made us feel a certain way, what comforts us, because of Fear of the unknown. And that’s okay, it’s okay. Because it’s a temporary phase which we pass through, as we become aware of our internal courage, or that by letting go we can feel lighter or freeer, or a tamporary moment in time where we use this ‘crutch’ as a contrasting experience on which we can decide to turn East, North or West. Our experiences provide directional knowledge while we’re grasping in the dark for what lights up our soul. We’re kind of like a ball in a pinball machine, and we bounce of things that aren’t for us, we tense up when we think the ball is about to fall, and we relax when we know the ball is on the right trajectory towards it’s winning horizon.

Letting things fall apart, means that they were put together at some point in time. While asking one’s self, why things are falling apart, one might repond with a ‘perhaps, I didn’t put things together consciously and just accepted to live life, and be as I was told because I didn’t know any different‘. Perhaps, it’s time to let the storm happen, see that the storm is happening because we have expanded and grown out of the previous shell we ‘lived in’ and that we need to now rearrange our life so that we can continu expanding rather than fighting our previous limiting beliefs, lifestyle, life…

It’s a chance, because, we get to look back at all the things we have learned, all that we have done, and build back from the vantage point of having had a vast amount of wisdom and experience. Now we get to build a house and we get to choose every square inch, every color, every scent, every feeling … We get to now play the masters of our universe from the hight of our experience and we don’t have to make hasty decisions based on the outside world, fears, not knowing, and so on. We get to create freely who want what we want to be.

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Self-sabotage is actually an act of Love and self-fortification.  

I think that on some level, as human’s, we’re addicted to pain and struggle. It’s so hard to get to the point where you reject where you are. Especially when you’ve fallen so low because you took ‘the wrong path‘.  

But falling is part of life. You do it, because you already know how to get back up. I think, we just enjoy the journey of overcoming. Because, finding ways of expanding and breaking through stuff is what we enjoy most.

There are no wrong paths though, because the man who has to hike the mountain from the bottom again gets stronger legs and gets to see the beautiful scenary again from a wiser perspective.

We hate it, we hate it, we hate it, because it feels so painful. BUT! That pain is what pushes us to search for answers, it’s what pushes us to become wise. And, don’t we just absolutely Love to share our hard-earned wisdom?

When we feel we’ve somehow obliterated all our hard work, and we absolutely hate ourselves for having taken the wrong turn. It means that with all the hard work we’ve done, we’ve somehow managed to forget to Love ourselves.

Starting again, even if it seems like the absolute end of the world, is actually a chance to be more aligned and more loving with ourselfs this time.

Here’s the trick to this:

  • Accept where you are and take inventory(what do I have? what am I capable of? ‘How bad is it? How can I repair the current state of affairs?’, what do I know?…)
  • Once you’ve accepted where you are and what’s what. And you’ve listed what’s what. You can start to improve yourself by being loving and patient with yourself. See it as a challege, not a problem.
  • Make a clear goal regarding your current struggle and then start chipping away at your ‘mountain’ of work again. Before you know it, you’ll be back near where you were.
  • Cut off from ‘comparison’ and ‘what the others are doing’. That’s fuel for misery.
  • Give your attention to yourself, and only yourself. You are your absolute best friend. Your attention is like spotlight to the seed of your wellbeing.
  • Start from where you are. And let go of the past. You can’t start from the top of the mountain again if you fall down.
  • Do the best you can, with what you’ve Got.

A quick Tid bit of information:

– The original condition or worship, is a « state or condition of worth ».
When you embrace worship, then, your aim is to embrace your real worth :
the divine perfection that resides within you. With a path, we are no longer afraid or worried.  –

So, here’s a few question for you:

  • What is my northstar?
  • What does that northstar feel like?
  • How can I empower/abide by my internal feeling of bliss and grace ?
  • How can I best accept where I am?
  • How can I use my current journey to help other people?

When we fall low, it’s actually so we can rectify, or lead others back up our mountain, because we didn’t lead well the first time. Like a sherpa, you’re called to come back down to base-camp so that you can heal yourself and lead others back up to where you were going to, minus the excess bagage you thought you needed the first time.

All the best,

Cherokee Goldberg

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Ideation frequency

It’s the night before my 33rd birthday and I’m experiencing a shift.

I already knew that the quality of the content that we absorbe defines the quality of the output of thoughts that we then produce.

What I didn’t see, was that the elevation of the vibration of the content we consume, in addition with the intention of that content, defines the level of frequency with which we emit our ideation.

Another thought that comes to mind is that, the quality of frequency we consume, creates the quality of frequency of thoughts we produce. This leads us to share that frequency with others. Which in turn elevates and inspires and the universe then magnifies the intention and frequency we put out to the world back to us.

In addition, when we conclude that we are simply the observer to the thoughts and emotions that we experience, and that where we decide to place our attention creates the frequency of our thoughts and emotions, and like in the Dr.Emoto water study, our thoughts and emotions emulate the frequency of that which we observe. Which is why, we become what we continually observe.

Like a butterfly, when you realize that flying is faster than crawling along the floor, you will realize that the quality of frequency (be that of people, thoughts, content, spaces, food…) you imbibe defines the speed at which you’re able to vibrate, which impacts the quality of what you’re able to attract.