You are of Heaven or you are of Hell; the choice is yours.

We craft who we are, and how we experience life. So when we reach moments where we reach a cross roads, we sometimes believe that we must choose hell over heaven, beacuse ‘it makes sense’ to our immediate circumstance.

But then the compounded effect of that compounded circumstance, creates outcomes we don’t want. And bit by bit, the quality of our life gets worse, and we tense up, and begin to live in fear.

Here’s the thing though, our most sacred mission is to apply our focus to getting unstuck where we feel stuck. The original condition or worship, is a ‘ state or condition of worth ‘. When you embrace worship, then, your aim is to embrace your real worth : the divine perfection that resides within you. With a path, we are no longer afraid or worried.

So, know that nothing is written in stone, and change is possible. Even if its intense, unwithering, and recurring; change is possible. If we believe so.

If you seek you shall find the answers It will be alright. You have to function from a place of optimism.

We have two choices, to pick heaven or to pick hell. And this is often reflected in our moments of frustration. People either say “For Christ’s sake” or “For Fuck’s sake”. The language we use is defining of the choices and intentions we use.

So, you might wonder, what is the purpose of Hell?

The purpose of Hell is to purify ourselves for what seems like an “eternity” in limbo. The point is to transmute our struggles into lessons to teach to people. Think about the purpose of fire under a pan full of water. The hell is the fire, the transmutation is the boiling of the water, and the struggles is the cold water, and the the end product of that transmutation is hot water for tea, for a bath, for boiling an egg, or whatever…

It seems like an eternity in “numb” limbo beacuse that is the consequence of not wanting to feel fully or listen to our higher self.

When our body says “this is boring”, or “I’m tired” and we push through boundaries, it seems hell is the price we pay for the disrespecting of our natural healthy preservation limitations.

And this is why some people get rich, but then cannot be happy. They didn’t listen to their natural higher wisdom and pushed through despite their knowing… out of fear.

Hell is the compounding effect of what doesn’t fulfil us from a place of fear or lack. It’s chosing Matter over mind. Things over Feelings.

The purpose of Heaven though is rather different.

The path to heave, is all heaven. Because, for one, there is no pushing or forcing, action is taken from a place of harmony and peace; knowing full well, that the outcome that we are working towards will come to be.

Each step comes from a place of fulfilment and higher knowing, and this ensures continual enjoyment during our journey.

“The quieter you become, the more you’re able to hear.” – Kali Wallpaper.

Taking action from a grounded place of peace, beacuse we enjoy what we do, creates a form of healthy sustainability, which we can easily endure over time – it isn’t much of an effort.

So, if we compound the heavely path over time, we will begin to nurture, then generate renewal of ourselves while being guided by heavenly presense and protected for our Good effort.

As Oprah said, and requoted from the bible, we serve from a place of fullness. We fill ourselves up so that we can serve others with the overflow. We cannot serve from an empty cup. Your self comes first.

Only what fulfils us in a peaceful way can sustain us over the long run. If you try filling yourself up with detrimental reference, you will self-destruct at some point, because the alchmey of wrong references cannot be accumulated without creating nefarious “chemical reactions”. Think of heaven as compounds which work well, while hell as compounds with potential to create explosive reactions like oxygen and fuel in a motor. If we don’t have a balance between states of peace and states of ‘reactions’ we are dominated by a reactionary life.

So, it’s imporant to compound (in the sense of accumulation), joyful substances with consciousness. Which is the complete opposite of the Hustle culture, which is to Force through everything even though its empty!

We cannot serve from an empty cup.

Abundance or Lack?

Doing things from a place of fear or lack, will always create a mirror effect of that sentiment or intention somewhere in our lives / environment.

Doing things from a place of trust and faith, will always create a mirror effect of that sentiment or intention somewhere in our lives.

“For to everyone who has will more be given, and he will have an abundance. But from the one who has not, even what he has will be taken away.” – Mathew 25:29.

So making decisions and commmitiing to “doing things” because they make money is a certain way to enter a hell of your own.

Doing things because you like them, and you enjoy them, will create and purify you in the right way. Because the things you do provide a healthy sense of self reference (our bag of references with which we view the world).

And its with our compounded quality of self references that we percieve ourselves and our lives and those around us.

The choice is to pick the feeling, the emotion we want to grow, the enjoyment, the excitement.

NOT to pick because of the things we want, because chosing the things over the quailty of emotion equates to matter over mind, which is Hell over Heaven. Hell is picking things for what we can get. And we only want something from a place of Lack.

Heaven is picking what gives us energy in a worthy way. Heaven is the compounding of what we enjoy over time.

We’re not out for the pleasure of the achievement, but the fulfilment of the journey.” – Cherokee Goldberg

Redefining matters of importance

When we were younger – yes you too, I know this is a matter that applies for every single one of us – we spent a good deal of time in school. Wonderful matter! We got to learn subjects… ok yada yada yada school… I won’t bore you with an overhyped setup, you want the subject…

Well, as I was saying, in school, we learned how to conform to an authority who’d define what we needed to do. When they said jump, we jumped, just like our parents. When a police man says jump, we jump, because we’ve been well trained to agree with authority.

Except, when there are divergent people like me who question everything and disagree when things don’t make sense. That frustrates the heck out of authorities… It also makes it damn near impossible to agree blindly with any form of authority, matters must be questioned. Cracks must be found, loop holes must be discovered…

This is all nice, but when we reach a point when we need to do what a coach or someone who’s actually trying to help us – but isn’t – steps in and defines certain ways of doing things. Sadly it doesn’t work. We’re left with stupid timelines, and ways that don’t fit in with our unique autodidactic way of functioning.

The autodidactic personality is not a stupid person by any means, its simply that they need to come to their own conclusion of how what they’re learning fits in with their current perspective and concept of life – pretty much like all of us – as they tend to have singular ways of seeing things. If you try to fit a square into a round hole it won’t.

So, we have to redefine reality, or at least we have to decide to go at the beat of our own drum and do what works best for us. Running a bit faster to fit in with a pack we don’t always agree with isn’t necessarily best. Why? Because, even if we think that we’re upping our ability, we’re dependant on an extrinsic source of motivation and the only source of real drive should be the intrinsic motor as its where we get our energy from in the first place.

Here’s the thing though, when we have someone above us, who is in a better place, and we aspire to be like them, the next logical step is to model them, which means that we strive to become like them. But if we’re modelling someone who doesn’t respect themselves, only their material gains, we’ll quickly feel the brunt of it. So, piano piano… take modelling with a pinch of salt, for what applies and works for you, put aside what doesn’t, perhaps revisit it later, but someone else’s modus operandi is intimate to them. It doesn’t mean it fits well with us.

Instead, see where you are on your journey and see where you are going. And see who says, and what they say and do, and observe to see if it fits well with ‘who you currently are’ in proportion to where you want to go and become.

I often find it tempting to simply model cell for cell the entity I’m enticed by, wanting to become a mirror – or at least finding it enjoyable to see someone who is a mirror of what I currently am… This is an amazing thing, because it means that we pick up on the every perspective we have, and kind of like a chameleon we adapt to what we see, and become part of the group we’re in, for better or for worse.

Making a quick list of what we don’t want to focus on.

Making a quick List of what we don’t want to do.

Making a quick List of what we want to do.

Making a quick List of what we want to focus on.

All of this in proportion to the direction we’re striving to go in.

Everything is a matter of proportion. What is important to us? What is no longer important?
Is pleasing authority the right move? Is becoming the authority on yourself important?

Choose carefully.

Don’t aim to do things for others for their recognition

Don’t do things for others to get their recognition. Aim instead to focus on doing things because they serve a utilitarian purpose and do that excellently.

Spend your time focussing instead, on being as effective as possible, in creating and solving their pain points so that you can help as many people as possible. Once you have started your journey to produce the best solution possible.

You must spend your time focussing on implementing multiple iterations to continually improve the solution and its applied form over time through trial and error.

The point is to become the best by going deep into that Area, and then once that has been achieved, to go deeper and find areas which surround that one area, which will support and improve the core solution offer.

Rock bottom will teach you lessons that mountain tops never can.

Don’t let anyone remove your challenges. Your challenges and struggles are valuable, as they provide lessons and understandings for you.

Why do I say this?

Your lessons and understandings are monetizable. And if someone removes your itch, they also prevent problem solving. Which in turn prevents you from creating a solution that you can then sell to others who have that pain point.

So, when someone sells you a fast track to the summit of a mountain, don’t take it. Because once you’re at the top, thats it. While you’re struggling up, is the moment you grow. If someone helicopters you out of your struggle, you don’t get to evolve through the journey and the result is that we end up with a bunch of spoilt brats at the top of the mountain, spitting nonesense and teaching all the wrong ways under the pretext that they have ‘succeeded financially’ so they are successful.

A lot of people with money are not successful, in fact they failed massively, because they didn’t meet their purpose on the way to the summit and settled for riches and for some reason, a recurring, loud and angry voice…

Don’t forget your soul in the process.

A business’s soul purpose is to expand your own ability to serve others and grow as you advance in service. If your sole purpose is to get money, you fail, because you disregard people and treat them like shit in order to get what you want.

(Notice I used the word Soul and Sole. One is universal service, the other is self-serving.)

What do you need to do, to become who you want to be?

There’s a misnommer in life, where we believe that because we are a certain way, and because the identity we have right now is in alignement with where we are right now, we feel comfortable. So, we don’t change.

Though, sometimes people want more. So, they break out of the box they’ve been living in.

So, they take some form of leap of faith and … move to the next biggest town. All too often I see people who want to change their life, so they take off and end up repeating the exact same life only a few miles down the road.

This is because they don’t change what they do. They simply push what they do along the road, find a nice spot they believe will give them [name any desirable outcome], and set up camp, only to find out that they’re dating the carbon copy of their ex, working the exact same job they had before, making the exact same amount of money and so on.

Copy, paste. Simple.

Though, it never occurs to anyone to take a look under the bonnet. And in doing so, they’d discover that the patterns they think on a daily basis tend to be the way they live and experience life.

We do not attract what we want in life, we attract what we are. And who we are starts with what we spend our time thinking about. Because, the extent of our thoughts is how we feel, and when we feel a certain way, our actions tend to mirror that. (Someone who’d excited to do something will have more energy than someone who dreads it, and that starts in the thoughts). But the natural extension of our actions, is that we become, through trial and error, what we repeatedly do.

Change your focus, change your thoughts. Change your thoughts, change your emotions. Change your emotions, change your actions. Change your actions, change your life.

But somethings missing, that no one is talking about right now.

How do you know where to focus? You haven’t decided what you want, why you want it, or how you’ll go about getting it.

When we define what we are to become in the future, it becomes easy to go towards becoming that. Its very hard to reach a goal you can’t see or haven’t set.

Definition.

But definition is the most difficult part, because it implies we need to think, and take responsibility for what we want. We have to become conscious and design what we’re goign to fight for. And when we’re “clueless”, writing down a single goal to strive for is actually rather hard, especially when the metric for what is possible is our current state of reality.

The importance of your personal rythme.

โ€œDonโ€™t quit. Never give up trying to build the world you can see, even if others canโ€™t see it. Listen to your drum and your drum only. Itโ€™s the one that makes the sweetest sound.โ€ โ€”Simon Sinek

The reason we get into burnout is two fold. Our future is taken away from us, or turned transformed into something limiting. Or we push so much we don’t recover. Eitherway, we end up in burnout. While I’m not going to talk about the future here. I will talk about an energetically sustainable path to riches.

While the whole world fights for scraps of attention or money. I can’t help but ponder.

We’ve essentially removed ourselves from the phyiscal ratrace to put ourselves in a never ending mental ratrace, which is worse because at least when we were working 9-5’s we could disconnect at the end of the day or on the weekend. Now, we’re plugged in 24/7 365.

We’re no longer in a ratrace, we’re in a consensual human pods, just like in the matrix. We consent to spending all our time in front of our screens as we’ve been sold on the idea that working to get financial freedom is okay so long as we give up our mental space and every second of our time to empower social media platforms with our creative genius.

Now, don’t get me wrong, these platforms are great. And if we have the right systems in place, to remove ourselves from the equation so we can experience freedom, these platforms are amazing. BUT, and I say this with emphasis, if we don’t have our own specific systems in place, we’re stepping away from jumping through hoops for a boss, and volontarily jumping through hoops to have financial freedom while empowering social media platforms, no code websites, and so on.

Whats the solution then? Well it’s pretty much in the title isn’t it.. Being self governed by our higher self. Pursuing our northstar, not our goals, but pursuing ‘the thing’ / ‘the state’ in which we shine. You know the one where we become hyper attractive. When we become so magnetic with our presence that the whole world turns to see who’s walking by.

No, I mean, that state of pure internal bliss which comes from following what makes sense to us and empowers us.

A while back, I talked about how our imposter syndrome came from doing what we actually didn’t want to do, but were doing because we were selling ourselves for the money. Well, here’s the thing, as much as money is all nice and good, the great state we pursue isn’t money. It isn’t even what money can offer. It’s purely an outcome we can achieve from anywhere in the world, even in a damp cave if we put in enough effort…

And I believe the recipe, for reaching that higher state of being, the high we get from flow, the feeling of alignment we get from deep work, the high we get from ideation… I believe the framework, is Going at our own speed, abiding to the beat of our own drum, Doing what fulfils us while we advance towards our horizon, and having a clear positive horizon to go towards. I believe that if we have The fuel (what fulfills us), we have the vehicle (what we pour our fuel into. A canvas, Social media, art, music, code…), the speed to maintain quality output without deterioration (going at our own speed/ following our own rythme), and a clear positive horizon to go towards (the desired destination from the accumulation/compounding of our output) then, without a shadow of a doubt, we will have Bliss of journey, bliss of being, bliss of gift to others, and blissful destination.

Fuel x Vehicle x Speed x Destination. = Successful outcome

Our burnout and stress, comes from jumping through hoops to please others, or to abide to market conditions, or to do things for clients without having any personal boundaries, or simply being a slave to money. But the solution, I don’t think, lies in externalities dictating what works and what doesn’t. I believe we have to optain that inner centeredness, our inner compass before striving for anything. Because, its our inner compass which will direct us in the direction of feels best to compound.

For now,
All the best,
Cherokee Goldberg

Your Hardwork is the safety net that prevents you from Devolving.

The work you do during the quiet times prepares you for when you go through something.

Your hard work is the reason you don’t fall back to the state of an incapable infant.

Every time you work hard towards an outcome, you evolve. You break through a limitation. That limitation allows you to percieve, to be, to function at a higher level.

Every time you evolve, and you break through your glass ceiling, you reach a new checkpoint. That check point is pretty much a save point – just like in video games – where you can put down your bag, reestablish your path and ressource for a moment before deciding to head up the mountain again.

All of the frameworks, the understandings, the ways you overcame challenges, they all become part of the structure of how you overcome an issue that presents itself to you.

An example of this is; at the start of the year (2024), I hit my glass ceiling and went into a wall. I spiralled out of control -where I tend to spend most of my time – and started to devolve towards where I was at the start of my 20’s. BUT, and this is an important one, because of all the hardwork I had put in overcoming the trouble I went through at the start of my 20’s, instead of struggling with the troubles for 6 years, as I did before. I knew the specific doors to take, the right shortcuts, and the right paths to take to overcome my trouble. In fact, overcoming my issue became like a game, because rather than being overtaken and overwhelmed by what I was experiencing, instead I had the right questions, the right frameworks, and the right understandings to navigate the trauma I went through.

Instead of going back to my previous state of feeling entirely hopeless in the face of what I was going through, I simply rested upon the frameworks that I had built overtime. Yes, the last few months have been painful. BUT, I didn’t fall back down to the bottom of the mountain. And that’s all that counts. Because, I’m going upwards, not down.

That’s all for now!

All the best,
Cherokee Goldberg

Value x Time > Quick money.

“Don’t sacrifice an empire for a pot of Gold”.

You can’t just knock out the equivalent of Rocky if you don’t compound ideation before.

Everyone knocks spending time reading, pondering, procrastinating, thinking and everyone will tell you to just take action.

Action has its time and its place, but if you are to create a business, you want to spend more time on the business than in the business. You want to know what needs to be done, and then outsource it. In terms of content and value creation, you want to compound information.

This is suuuuper important. Yes, perhaps people are making money, and like the tortoise and the hare, they are sprinting to the finish line, but your ideation compounding, even if seemingly slow at first, is what will set you appart in your ability to create valuable content later on. I know this, because this is exactly what I did.. I took the non-conventional route of compounding value over time, because the more value I could imbibe, the better my ideation would become, which would mean that my market value would be superior when I did decide to share my output.

Everyone seems to value fast money, but no one seems to value the time it takes to mature a fine wine, or valuable content. Without the challenges, the stresses, the struggles, the frustrations, your content would be worth nothing. But because you go through all of lifes buffet of experiences, and you struggle, and you grow in value over time, even if you’re not financially recompensed, your VALUE grows and overtime you become more valuable. Every word you utter has more power. Every example you share is more piercing. Every post you create has a standard.

And you’ll find that the more time you spend compounding your knowledge and information, against every single influencer on social media’s recommendation, the worth of your output will grow exponentially. This means that, you will reach a point where your knowledge will be sought out because it is singular, because it is rare, because it is unique and in high demand – because there is only one of you.

All the best,

Cherokee Goldberg

Finding your purpose

I’m a hard worker, and in addition to that, I know I’m smart. But no amount of power or speed will get me to where I’m going if I have no clue where I need to go, and this bugs me.

Because, no matter how much I search, no matter what I strive for, the ‘AHA!’ moment of finding my purpose never arises. No matter how much I strive for it, no matter what I do, I never seem to get the ‘OMG, this is the only thing I want to do for the rest of my life’ type of understanding. In fact, the only time I had that was when I was delusional and addicted and that was in proportion to the pain I was experiencing which was so unbareable and difficult to undo, that finding something to counter balance what I was going through seemed like the only solution I had. It wasn’t. I indulged… Ahh, the decadence of abandoning one’s self to something that knocks our socks off!

But, here’s the issue with that… It’s a downhill road, and no matter how fast we go, we will end up at the bottom, and that means depleated, sick, or dead. And that’s not an outcome anyone wants.

So, what’s the alternative, you ask?

Going upwards. Going upwards is great, except for one thing, when you’re struggling with replacing false beliefs, its rather difficult to go in any direction than the one those canon balls tell you do, down. Because of the weight.

Going upwards is great, its virtuous, its enjoyable, and what’s more, we gain strength and we remove layers of outdated stuff the further we go.

So, how do we find purpose?

This seems to be THE question.

I’ve found that one’s purpose, is at a crossroads between Who we need to serve with our gifts, and the standards we aspire to while using our gifts to serve.

Our purpose, is essentially the dent we want to leave in the world. Or better yet, reparing the dent others have left.

I like to think about purpose as a horizon we go towards but never reach. Like a north star, we go towards it, as a guiding light, but never do we reach it. It’s a form of direction, which keeps us moving, which keeps us growing, which keeps us going in ‘the right direction’.

If our vision is our What, our purpose is our Why.

So, your purpose is essentially the why that is deep within us, which is connected to the star we’re chasing. Like a magnet with only two polarities, we humans have infinite polarities, and our purposes in life stem from that inner why that gets us moving.

So, when we define our gift (what is right here that we can do really really well and fulfills us), and when we know why we have that gift and to who we can give it to make their life better, we discover our lifes purpose. And our lifes purpose can evolve, just as our skills and gifts can be developped over time, we can evolve from serving one type of tribe, to another over time. But, we’re not fixed like tree’s, we can evolve. And of course, when we’ve pursued a sunset for a while, at some point, we realise the solution we’ve found for our problem, we can automate it and then actually change direction towards a new destination.

All the best,

Cherokee Goldberg