Redefining matters of importance

When we were younger – yes you too, I know this is a matter that applies for every single one of us – we spent a good deal of time in school. Wonderful matter! We got to learn subjects… ok yada yada yada school… I won’t bore you with an overhyped setup, you want the subject…

Well, as I was saying, in school, we learned how to conform to an authority who’d define what we needed to do. When they said jump, we jumped, just like our parents. When a police man says jump, we jump, because we’ve been well trained to agree with authority.

Except, when there are divergent people like me who question everything and disagree when things don’t make sense. That frustrates the heck out of authorities… It also makes it damn near impossible to agree blindly with any form of authority, matters must be questioned. Cracks must be found, loop holes must be discovered…

This is all nice, but when we reach a point when we need to do what a coach or someone who’s actually trying to help us – but isn’t – steps in and defines certain ways of doing things. Sadly it doesn’t work. We’re left with stupid timelines, and ways that don’t fit in with our unique autodidactic way of functioning.

The autodidactic personality is not a stupid person by any means, its simply that they need to come to their own conclusion of how what they’re learning fits in with their current perspective and concept of life – pretty much like all of us – as they tend to have singular ways of seeing things. If you try to fit a square into a round hole it won’t.

So, we have to redefine reality, or at least we have to decide to go at the beat of our own drum and do what works best for us. Running a bit faster to fit in with a pack we don’t always agree with isn’t necessarily best. Why? Because, even if we think that we’re upping our ability, we’re dependant on an extrinsic source of motivation and the only source of real drive should be the intrinsic motor as its where we get our energy from in the first place.

Here’s the thing though, when we have someone above us, who is in a better place, and we aspire to be like them, the next logical step is to model them, which means that we strive to become like them. But if we’re modelling someone who doesn’t respect themselves, only their material gains, we’ll quickly feel the brunt of it. So, piano piano… take modelling with a pinch of salt, for what applies and works for you, put aside what doesn’t, perhaps revisit it later, but someone else’s modus operandi is intimate to them. It doesn’t mean it fits well with us.

Instead, see where you are on your journey and see where you are going. And see who says, and what they say and do, and observe to see if it fits well with ‘who you currently are’ in proportion to where you want to go and become.

I often find it tempting to simply model cell for cell the entity I’m enticed by, wanting to become a mirror – or at least finding it enjoyable to see someone who is a mirror of what I currently am… This is an amazing thing, because it means that we pick up on the every perspective we have, and kind of like a chameleon we adapt to what we see, and become part of the group we’re in, for better or for worse.

Making a quick list of what we don’t want to focus on.

Making a quick List of what we don’t want to do.

Making a quick List of what we want to do.

Making a quick List of what we want to focus on.

All of this in proportion to the direction we’re striving to go in.

Everything is a matter of proportion. What is important to us? What is no longer important?
Is pleasing authority the right move? Is becoming the authority on yourself important?

Choose carefully.

Don’t aim to do things for others for their recognition

Don’t do things for others to get their recognition. Aim instead to focus on doing things because they serve a utilitarian purpose and do that excellently.

Spend your time focussing instead, on being as effective as possible, in creating and solving their pain points so that you can help as many people as possible. Once you have started your journey to produce the best solution possible.

You must spend your time focussing on implementing multiple iterations to continually improve the solution and its applied form over time through trial and error.

The point is to become the best by going deep into that Area, and then once that has been achieved, to go deeper and find areas which surround that one area, which will support and improve the core solution offer.

Rock bottom will teach you lessons that mountain tops never can.

Don’t let anyone remove your challenges. Your challenges and struggles are valuable, as they provide lessons and understandings for you.

Why do I say this?

Your lessons and understandings are monetizable. And if someone removes your itch, they also prevent problem solving. Which in turn prevents you from creating a solution that you can then sell to others who have that pain point.

So, when someone sells you a fast track to the summit of a mountain, don’t take it. Because once you’re at the top, thats it. While you’re struggling up, is the moment you grow. If someone helicopters you out of your struggle, you don’t get to evolve through the journey and the result is that we end up with a bunch of spoilt brats at the top of the mountain, spitting nonesense and teaching all the wrong ways under the pretext that they have ‘succeeded financially’ so they are successful.

A lot of people with money are not successful, in fact they failed massively, because they didn’t meet their purpose on the way to the summit and settled for riches and for some reason, a recurring, loud and angry voice…

Don’t forget your soul in the process.

A business’s soul purpose is to expand your own ability to serve others and grow as you advance in service. If your sole purpose is to get money, you fail, because you disregard people and treat them like shit in order to get what you want.

(Notice I used the word Soul and Sole. One is universal service, the other is self-serving.)

What do you need to do, to become who you want to be?

There’s a misnommer in life, where we believe that because we are a certain way, and because the identity we have right now is in alignement with where we are right now, we feel comfortable. So, we don’t change.

Though, sometimes people want more. So, they break out of the box they’ve been living in.

So, they take some form of leap of faith and … move to the next biggest town. All too often I see people who want to change their life, so they take off and end up repeating the exact same life only a few miles down the road.

This is because they don’t change what they do. They simply push what they do along the road, find a nice spot they believe will give them [name any desirable outcome], and set up camp, only to find out that they’re dating the carbon copy of their ex, working the exact same job they had before, making the exact same amount of money and so on.

Copy, paste. Simple.

Though, it never occurs to anyone to take a look under the bonnet. And in doing so, they’d discover that the patterns they think on a daily basis tend to be the way they live and experience life.

We do not attract what we want in life, we attract what we are. And who we are starts with what we spend our time thinking about. Because, the extent of our thoughts is how we feel, and when we feel a certain way, our actions tend to mirror that. (Someone who’d excited to do something will have more energy than someone who dreads it, and that starts in the thoughts). But the natural extension of our actions, is that we become, through trial and error, what we repeatedly do.

Change your focus, change your thoughts. Change your thoughts, change your emotions. Change your emotions, change your actions. Change your actions, change your life.

But somethings missing, that no one is talking about right now.

How do you know where to focus? You haven’t decided what you want, why you want it, or how you’ll go about getting it.

When we define what we are to become in the future, it becomes easy to go towards becoming that. Its very hard to reach a goal you can’t see or haven’t set.

Definition.

But definition is the most difficult part, because it implies we need to think, and take responsibility for what we want. We have to become conscious and design what we’re goign to fight for. And when we’re “clueless”, writing down a single goal to strive for is actually rather hard, especially when the metric for what is possible is our current state of reality.

The importance of your personal rythme.

โ€œDonโ€™t quit. Never give up trying to build the world you can see, even if others canโ€™t see it. Listen to your drum and your drum only. Itโ€™s the one that makes the sweetest sound.โ€ โ€”Simon Sinek

The reason we get into burnout is two fold. Our future is taken away from us, or turned transformed into something limiting. Or we push so much we don’t recover. Eitherway, we end up in burnout. While I’m not going to talk about the future here. I will talk about an energetically sustainable path to riches.

While the whole world fights for scraps of attention or money. I can’t help but ponder.

We’ve essentially removed ourselves from the phyiscal ratrace to put ourselves in a never ending mental ratrace, which is worse because at least when we were working 9-5’s we could disconnect at the end of the day or on the weekend. Now, we’re plugged in 24/7 365.

We’re no longer in a ratrace, we’re in a consensual human pods, just like in the matrix. We consent to spending all our time in front of our screens as we’ve been sold on the idea that working to get financial freedom is okay so long as we give up our mental space and every second of our time to empower social media platforms with our creative genius.

Now, don’t get me wrong, these platforms are great. And if we have the right systems in place, to remove ourselves from the equation so we can experience freedom, these platforms are amazing. BUT, and I say this with emphasis, if we don’t have our own specific systems in place, we’re stepping away from jumping through hoops for a boss, and volontarily jumping through hoops to have financial freedom while empowering social media platforms, no code websites, and so on.

Whats the solution then? Well it’s pretty much in the title isn’t it.. Being self governed by our higher self. Pursuing our northstar, not our goals, but pursuing ‘the thing’ / ‘the state’ in which we shine. You know the one where we become hyper attractive. When we become so magnetic with our presence that the whole world turns to see who’s walking by.

No, I mean, that state of pure internal bliss which comes from following what makes sense to us and empowers us.

A while back, I talked about how our imposter syndrome came from doing what we actually didn’t want to do, but were doing because we were selling ourselves for the money. Well, here’s the thing, as much as money is all nice and good, the great state we pursue isn’t money. It isn’t even what money can offer. It’s purely an outcome we can achieve from anywhere in the world, even in a damp cave if we put in enough effort…

And I believe the recipe, for reaching that higher state of being, the high we get from flow, the feeling of alignment we get from deep work, the high we get from ideation… I believe the framework, is Going at our own speed, abiding to the beat of our own drum, Doing what fulfils us while we advance towards our horizon, and having a clear positive horizon to go towards. I believe that if we have The fuel (what fulfills us), we have the vehicle (what we pour our fuel into. A canvas, Social media, art, music, code…), the speed to maintain quality output without deterioration (going at our own speed/ following our own rythme), and a clear positive horizon to go towards (the desired destination from the accumulation/compounding of our output) then, without a shadow of a doubt, we will have Bliss of journey, bliss of being, bliss of gift to others, and blissful destination.

Fuel x Vehicle x Speed x Destination. = Successful outcome

Our burnout and stress, comes from jumping through hoops to please others, or to abide to market conditions, or to do things for clients without having any personal boundaries, or simply being a slave to money. But the solution, I don’t think, lies in externalities dictating what works and what doesn’t. I believe we have to optain that inner centeredness, our inner compass before striving for anything. Because, its our inner compass which will direct us in the direction of feels best to compound.

For now,
All the best,
Cherokee Goldberg

Your Hardwork is the safety net that prevents you from Devolving.

The work you do during the quiet times prepares you for when you go through something.

Your hard work is the reason you don’t fall back to the state of an incapable infant.

Every time you work hard towards an outcome, you evolve. You break through a limitation. That limitation allows you to percieve, to be, to function at a higher level.

Every time you evolve, and you break through your glass ceiling, you reach a new checkpoint. That check point is pretty much a save point – just like in video games – where you can put down your bag, reestablish your path and ressource for a moment before deciding to head up the mountain again.

All of the frameworks, the understandings, the ways you overcame challenges, they all become part of the structure of how you overcome an issue that presents itself to you.

An example of this is; at the start of the year (2024), I hit my glass ceiling and went into a wall. I spiralled out of control -where I tend to spend most of my time – and started to devolve towards where I was at the start of my 20’s. BUT, and this is an important one, because of all the hardwork I had put in overcoming the trouble I went through at the start of my 20’s, instead of struggling with the troubles for 6 years, as I did before. I knew the specific doors to take, the right shortcuts, and the right paths to take to overcome my trouble. In fact, overcoming my issue became like a game, because rather than being overtaken and overwhelmed by what I was experiencing, instead I had the right questions, the right frameworks, and the right understandings to navigate the trauma I went through.

Instead of going back to my previous state of feeling entirely hopeless in the face of what I was going through, I simply rested upon the frameworks that I had built overtime. Yes, the last few months have been painful. BUT, I didn’t fall back down to the bottom of the mountain. And that’s all that counts. Because, I’m going upwards, not down.

That’s all for now!

All the best,
Cherokee Goldberg

Value x Time > Quick money.

“Don’t sacrifice an empire for a pot of Gold”.

You can’t just knock out the equivalent of Rocky if you don’t compound ideation before.

Everyone knocks spending time reading, pondering, procrastinating, thinking and everyone will tell you to just take action.

Action has its time and its place, but if you are to create a business, you want to spend more time on the business than in the business. You want to know what needs to be done, and then outsource it. In terms of content and value creation, you want to compound information.

This is suuuuper important. Yes, perhaps people are making money, and like the tortoise and the hare, they are sprinting to the finish line, but your ideation compounding, even if seemingly slow at first, is what will set you appart in your ability to create valuable content later on. I know this, because this is exactly what I did.. I took the non-conventional route of compounding value over time, because the more value I could imbibe, the better my ideation would become, which would mean that my market value would be superior when I did decide to share my output.

Everyone seems to value fast money, but no one seems to value the time it takes to mature a fine wine, or valuable content. Without the challenges, the stresses, the struggles, the frustrations, your content would be worth nothing. But because you go through all of lifes buffet of experiences, and you struggle, and you grow in value over time, even if you’re not financially recompensed, your VALUE grows and overtime you become more valuable. Every word you utter has more power. Every example you share is more piercing. Every post you create has a standard.

And you’ll find that the more time you spend compounding your knowledge and information, against every single influencer on social media’s recommendation, the worth of your output will grow exponentially. This means that, you will reach a point where your knowledge will be sought out because it is singular, because it is rare, because it is unique and in high demand – because there is only one of you.

All the best,

Cherokee Goldberg

Finding your purpose

I’m a hard worker, and in addition to that, I know I’m smart. But no amount of power or speed will get me to where I’m going if I have no clue where I need to go, and this bugs me.

Because, no matter how much I search, no matter what I strive for, the ‘AHA!’ moment of finding my purpose never arises. No matter how much I strive for it, no matter what I do, I never seem to get the ‘OMG, this is the only thing I want to do for the rest of my life’ type of understanding. In fact, the only time I had that was when I was delusional and addicted and that was in proportion to the pain I was experiencing which was so unbareable and difficult to undo, that finding something to counter balance what I was going through seemed like the only solution I had. It wasn’t. I indulged… Ahh, the decadence of abandoning one’s self to something that knocks our socks off!

But, here’s the issue with that… It’s a downhill road, and no matter how fast we go, we will end up at the bottom, and that means depleated, sick, or dead. And that’s not an outcome anyone wants.

So, what’s the alternative, you ask?

Going upwards. Going upwards is great, except for one thing, when you’re struggling with replacing false beliefs, its rather difficult to go in any direction than the one those canon balls tell you do, down. Because of the weight.

Going upwards is great, its virtuous, its enjoyable, and what’s more, we gain strength and we remove layers of outdated stuff the further we go.

So, how do we find purpose?

This seems to be THE question.

I’ve found that one’s purpose, is at a crossroads between Who we need to serve with our gifts, and the standards we aspire to while using our gifts to serve.

Our purpose, is essentially the dent we want to leave in the world. Or better yet, reparing the dent others have left.

I like to think about purpose as a horizon we go towards but never reach. Like a north star, we go towards it, as a guiding light, but never do we reach it. It’s a form of direction, which keeps us moving, which keeps us growing, which keeps us going in ‘the right direction’.

If our vision is our What, our purpose is our Why.

So, your purpose is essentially the why that is deep within us, which is connected to the star we’re chasing. Like a magnet with only two polarities, we humans have infinite polarities, and our purposes in life stem from that inner why that gets us moving.

So, when we define our gift (what is right here that we can do really really well and fulfills us), and when we know why we have that gift and to who we can give it to make their life better, we discover our lifes purpose. And our lifes purpose can evolve, just as our skills and gifts can be developped over time, we can evolve from serving one type of tribe, to another over time. But, we’re not fixed like tree’s, we can evolve. And of course, when we’ve pursued a sunset for a while, at some point, we realise the solution we’ve found for our problem, we can automate it and then actually change direction towards a new destination.

All the best,

Cherokee Goldberg

Responsibility

Here’s one I’ve found to be terribly painful.

There is no way for us to enter God’s kingdom, if we cannot accept responsibility to be in control for the thoughts that we are thinking.

About 12 years ago an event happened to me. The person who ‘acted’ the event onto me left me we an idea of how to describe him, a bad bad man.

I got out of that situation, and grew, and decided to write books and a blog and blablabla…

11 years later, I meet someone who triggers that exact state of emotion I had so much trouble getting over.

Today, I reach a point of culmination where – perhaps because of the full moon – I comprehend what I’ve needed to do to overcome what I’ve been fighting against over and over, vehemently for the last 5 months.

So, here goes:

My subconscious has been persecuting me with terrible terrible guilt ridden descriptions for the last 5 months. And every time it would, I would refuse and reject the idea because quite simply it has nothing to do with me. After all, I aspire to do good, be great and do what’s healthy and loving… all that, right?

And nearly every day, I’d reach a point where I’d have to go through this debilitating concept. No thanks, I don’t accept that, and never will. It has nothing to do with me!

A few days would go by, and again, as if my entire internal army had decided to conspire against me, to take siege over my sense of inner peace. I started to consider perhaps ending it. Like, why on earth would I want to go through this repeatedly… I can’t get on with work, I can’t focus on my gift, I can’t make progress. I just have to suffer and see everyone else making progress while I go through ‘muck’…

And then, today, I decided to take a different approach. Give in.

Today, I decided to just lie down with my thoughts and emotions.

It’s important to note that, when we decide to face something head on, it loses it’s power.

Anyhow…

When I reached the point where I decided to close my eyes, all I saw was the pitch black view and the discomfort of my heart feeling out of sync. (In reality it was me who was out of sync with it!)

So, I did breathing, I’ve been doing breathing lately.

And I contemplated what my heart was feeling, tried to figure out what I couldn’t feel for months ( actually 12 years I’ve been unable to feel this one thing.. and stuck in the mind…).

And then… it hit me. I sat with the discomfort, and the emotions, and decided to go along with the visions and the verbal persecutions and give in to them. So I accepted to be what my mind told me I was.

Then, in that clear instance, I was let into heaven. My heart opened up, and I realized (It seems I keep on learning this lesson…) it is only by accepting what is that I can do something about it. Even if, in this instance, it’s not actually true. My mind thinks it is, so I have to accept that my mind thinks it is, even if I know it’s not true.

When we accept what is, we can do something about it.

What’s more? When we take responsibility for ourselves, God let’s us in the kingdom. Not before, if we believe we have no power, or that we have no agency over ourselves, then guess what, we don’t get to be in heaven during our stay! God doesn’t want terrorists in heaven, so you have to leave your state of terror at the door! (We all terrorise ourselves with our beliefs, and thoughts and so on…)