Your mission is to stand.

At every level of your life, you’re going to be called to adapt and shift towards a version that will be able to cope with the challenges up ahead. You’ll have to let go of what you once were, in order to evolve and shift to who you need to be in order to fulfil your mission as man amongst men.

Similarly, when we go through trauma, we’re actually being called to serve people in proportion to what we’re overcoming.

So when life has decided to beat you over the head with a situation and take your power away, its telling you that you need to pay attention to what the struggle is. It’s actually giving you the weight of a mission that not many could bare. If you are strong and you are crushed by your situation. You are being called to rise despite your situation. And you will, because that is who you are.

Life has battered me and damaged my body. Life has given me no choice but to feel damned and low and powerless. But I refuse to accept this as my fate. I refuse to be beaten by what is not me. For, my heart is stronger than this. My heart is powerful. And in standing up and being me, despite not being what I want to be, I raise a mirror, for others to see themselves in and give back power to those who feel crushed by life itself.

Even if I no longer feel perfect in my own eyes, I do love myself enough to vouch for me.
And in this statement, I take the position of he who has power over his imperfection. For it is in my decision to vouch, and stand tall, despite my mistakes and failures. It is my decision to rise above the limitations, of what has happened to me. I will not be a victim to my circumstance, I will rise above and conquer because I am powerful, I am great, and I am a leader of men. This is my destiny.

Force vs Inspiration.

So often, we’re told we’re bad because we’re not ‘succeeding’ but what if holding ourselves back wasn’t a form of failure, but a form of success in the face of something others can’t see?

When we feel like shit, its because the thoughts we are thinking feel like shit. And the thoughts going on inside our heads are what create the feelings we have. And the feelings we experience are either good or bad.

And WAAAY too often, we hear people saying “You just have to push through the pain and the fear to succeed.” But we really don’t. Our emotions are guiding forces. And if you Force your way to get what you want, you’ll do that in every area of your life. A forced life vs an inspired life…

When we hold ourselves back, it’s most probably because the dreams/visions going on inside our heads, that we’re unconscious of are so negative, that we don’t want to go towards them. We don’t know how to undo them, so we just figure that preventing ourselves from taking action is the next best thing.

If the thoughts in our heads are positive, and we love where we are going and what we are consuming, the next logical step is that we are inspired. And when we are inspired, the next step is to be excited about the direction we’re going in.

I’d rather someone hold themselves back from taking action if their heads are full of shit, because it means they will reach a degree of success and spew Bullshit for everyone to aspire to.

I’d very much rather listen to someone who succeeds via the inspiration process, simply because they listen to their inner guiding forces and inspired themselves towards what they want to do. That inspiration, leads to an exciting, and enjoyable life.

  • fill mind up
  • saturate in that area
  • have an inspired idea
  • act upon it
  • repeat

Be sure to choose the subject you want to focus on.

All the best,

Cherokee Goldberg

When you ‘feel’ low and nothing is working out for you

When we feel low, it’s because we’ve been saturating our focus on things that make us feel like shit. Or, we’ve been focussing on how things aren’t working for us. Or, we’ve been focussing on how we never get what we want.

But the thougts we consume, we also tend to think about. If we decide to eat a chestnut, will there be a carrot or an apple in our stomach to be digested? No. Only a chestnut. So, when we place our attention on things which aren’t fully uplifting and inspiring, these ‘reference points’ become – mediocre- because we have decided for mediocre idea food…

We have to accumulate positive, unplifting, beautiful, joyful, beautiful, references which make us feel – the way we want to feel- and accumulate that way of feeling!

We can’t force ourself to do things, by pushing. We can’t ‘just execute’ it’s not all about the execution. It’s about creating the inspiration before the action. Because action comes from thought. And forced action is essentially ‘I have to force myself to do this, otherwise it won’t happen…‘. But inspired action on the other hand is ‘I’m inspired, I’m uplifted, I’m excited to do this thing, because I’ve been given God like power through my imagination...’

We have to compound our wanted ideas. And an idea is a point of inspiration. So, if we compound inspired ideas, we compound energy too. Which is why the Brilliant writer is always full of energy. Because his sails are full of the life force of ideas from consuming content and information he enjoys.

If we fill oour head up from a point of curiosity and interest and joy, and we consume content that makes us FEEL GOOD, we will ideate on the same level. Which will by extent, creates more and more references – thoughts – about that feel good to think !

Don’t do things out of force. Doing things out of force is action from a place of fear. When we are fearful about the outcome of what we’re doing, example: ‘I’m creating a 100000 €!’ but somewhere we don’t believe in our ability to get it. We will force ourself to take action, and the extent of that is: doing what we hate. Sure we might end up with that sum, but at what extent, we just fucked up our entire journey, and our energy, and now we feel like a piece of shit because we’ve just spent all that time miserably in order to ‘feel good’ when the end result comes along.

But instead, if we decide to Do things from a place of power (when we get inspiration), we get an idea, and it gives us energy. We will be inspired to take action, we will be uplifted, we will be optimistic, we will be confident. Because the action we are taking, is from a place of deep emotional confirmation, because the idea stemmed from within us.

When we start taking action – because the internet guru told me! – we miss out on a vital vital piece of data; our own. If we’re taking information from the outside, from other people, and simply being directed by the flux of data being thrown at us by influencers all over the world, we won’t be doing it from a centered place, we’ll be doing it from a place of misalignement with ourself. Because we’ll be taking action from a place of fear of listening to ourself. And we can’t get what we want in life if we spend ourselves doing what other people tell us do to. We can only get what we want, because we create the ideas of what we want first.

How would I go about doing this?

First of all, forgive myself for being so hard on myself and forcing myself to go through everything I’ve been through. Be grateful for all my body has endured in that forceful state, in that it did really well.

Secondly, I’d now let go of that disfunctional way of acting. And implement a new way. I’d spend my time searching for and accumulating amazing content ( thoughts, concepts, things, music, videos, humour, magazines, pictures, …) that make me feel good when I consume them. Spend my time consuming these things until I get an idea, then start taking action on that idea from a place of emotional certainty. Then, I’d go back to the source of my ideas to draw out more inspiration, and continue down that road until I make enough progress.

Don’t just become water my friend. Become love. Become joy, become free, become happiness, become excited, become optimistic. Let these emotions become you my friend, and the world will open up to you …

All the best,

Cherokee Goldberg

When things are falling apart, your life is supposed to be a mess.

When you’re going through a transformation, a transitory phase where nothing makes sense anymore, and you have no clue what you’re doing, or where you’re going, and you overhear some random preachy youtuber telling you that you need to ‘stop living in mess’. Take it as a pinch of salt. You’re life isn’t supposed to be picture perfect right now, because you’re going through unknown states that most people would probably repress.

Take consolation in the fact that in the midde of a storm, there will be wind and stuff gets blown all over the place. So, while you’re going through this transitory period where nothing makes sense, nothing feels clear, and your life seems to be falling apart, let go.

Accepting, and letting go, is probably the best you can do, because its being mature enough to see that you don’t have control over what is going on right now and acknowleging that no matter how much you clean your room or the dishes, your mind will still be a mess, until you let go of the material reality you’re fighting against and start to make internal shifts towards cleaning up, organising, spring cleaning what you don’t want, and amplifying what you would love to have more of.

Your life is supposed to be messy, until you get it together. The only notion of control you need is the ability to accept yourself, and making yourself your top priority. You get to shine your full attention on yourself, healing yourself, taking care of yourself, Loving yourself, and building yourself.


When life falls apart, and the way you were living needs to crumble, the more you hold on, the worse it gets. In fact, being rigid and not letting change occur is probably the best way to end up hurt.

‘BUT…’, we say, ‘I need to be in control’.

In control of what? One responds.

The only thing we can control is where we place our attention, how we choose to think about what we percieve, how we interpret the information and … that’s about it really.

We are here for the ride, God is in the drivers seat, we are but co-pilots giving indications to God about where to go, what to do, and so on. We are but children sitting in the passenger seat, observing the adult ‘do what we want’, except for when we’re wrong, the adult will continu to guide us towards a better circumstances.


You can have whatever you want in life. You really can. Absolutely anything. But you can’t have it, if the foundation of your Wanting it is based in lack, fear, pain, confusion etc.

Most of the time, we want things because of feelings we aren’t allowing ourselves to feel. Rejecting our circumstances, rejecting our body, jealousy because ‘others have and we don’t’ frustration ‘because things don’t workout the way we want’, self-hate ‘because we don’t comprehend what it is that we’re doing that is holding us back, fear ‘because we don’t know how x, y, z will turn out..’. And so, what do we do? We run towards the exact opposite, we run towards the contrast of what we are feeling in order to ‘balance out’ what we are experiencing. As a way of escape, because we ‘can’t accept’ the way we feel about our present circumstance.

In truth, the answer is Acceptance, letting ourselves take inventory of what is currently going on, what we have or don’t have, where we are, and how we feel about it. Most important, is the internal narrative going on, and the emotions we’re feeling about said experience. Very clearly, what will stick out is our rejection of what it is that we don’t want.

We are holding on, and fighting what it is that we don’t want, as if it will bring us back to ‘when things were good’ or bring us to ‘where we want to be’. This is erronious thinking, because essentially, we’re holding onto a piece of concrete in the middle of a house on fire because that concrete is cool and provides a ‘momentary relief’ to the situation we’re in. Holding on won’t help us go back in time to prevent the fire, and it won’t put out the fire and save us or take us to a nice new home. (Perhaps we might have a home in heaven if we hang on too long, but that’s another conversation…). The only solution, is to let go of that fixed solid thing that can’t change, accept that we need to look at our ‘flamboyant’ emotions that are getting out of control, and perhaps call the firebregade, or even get the hosepipe and start putting the fire out…

So, your life is mess right now. Great! That means, that you get the chance to arrange it the way you want it. It means, you have the liberty to re-create, to re-craft, to re-brand, transform, look back on eveything that you’ve done, all that you’ve accomplished. You can take stock of what you’re capable of, what you’ve learned, what you no longer want, and also you have an excuse to actually change. This is a good thing, it’s freeing.

You don’t have to always see the downside, sometimes you can see the brightside, be optimistic about how everything is going to hell.

When I was in university, I had a superb racing bike, just perfect. Carbon frame, super light, it felt like an exercise Ferrari. It was snappy, it was fast, it was light. And it turned heads. I was really proud of it. I’d worked hard at my first job, and when I left, I decided to reward myself with a beautiful roadbike. But then, one day, the gearbox had a problem, so I had to get it fixed. I took it to the bikeshop, and was told to comeback a week later. I left the bike with the new piece I had ordered, and left the bike guy do his thing. A week later, I get a call. ‘Your bike is ready, you can come and get it.’ Yey! So, I go in to town to pick it up. Everything flows perfectly, it no longer makes the ‘clunk’ noise it did the week before. So, I happily cruise through town on my incredible mecanical steed. Proudly, I accelerate to see if everything was ‘not too good to be true’, and it wasn’t, it was perfect. I then decided to pop into the library to say hello to a friend, so I attach the bike to the bikerack, and walk in to the establishment feeling carefree and renewed. 5 minutes after meeting up with my friend, I decide to go for a coffee, so I head out and to my internal bewilderment, my bike was gone. I looked around, just incase, but it was no where to be found. In that instant, I had been robbed blind. And my tendency to get infuriated would normally have risen to Vesivius Volcano level anger, but in that instant, I just chose to let go and move on. I had a few moments of confusion pop up, but I didn’t even engage the feeling of anger, I just let go and my day went on as if nothing happened.

I say all this, because, it illustrates the fact that some things aren’t in our control, and choosing to get angry would have actually hurt me after something bad happened. By letting go, I actually got to experience a feeling of freedom and release which would then open the door for me to move on flowingly and happily, because it was all outside of my control.

It’s freeing, because it allows you to go towards new things. It allows us to evolve.

We’re not here for the material, we’re here for our internal evolution, our internal experiences, and these experiences help us to shape who we become. From the vantage point of this perspective, we are on a journey to personal evolution towards better internal states. And truth be told, I was always super conscious of that bike, Godforbid I get a scratch or anything… Just like my parents sports car when I was younger, we had this red convertible, and the only thing which became apparent was the rarity and price of the car and how my mum was always worried about not damaging it…

Sometimes an old banger is enjoyable, because we get to be carefree. It’s that sense of freedom which is appealing, not the self-conscious, over-alert, inability to relax because we ‘might’ make a mistake, that’s a form of imprisonment, that’s not libertating, that’s fear inducing. What we want is to feel free, to feel joyful, to feel spontaneous, to be fully in the present moment, in flow with who we are, not one step removed thinking about what-ifs.


We search for things which we believe will give us forms of pleasure, as a contrast to the fears and pains we experience within. Instead of deciding to find internal harmony, to let go and be in peace, we’d rather take action and force our way towards a fickle and temporary solution.

When it comes time to let everything fall apart, sometimes its painful. And so, what do we do? We cling to ‘what is familiar’, what made us feel a certain way, what comforts us, because of Fear of the unknown. And that’s okay, it’s okay. Because it’s a temporary phase which we pass through, as we become aware of our internal courage, or that by letting go we can feel lighter or freeer, or a tamporary moment in time where we use this ‘crutch’ as a contrasting experience on which we can decide to turn East, North or West. Our experiences provide directional knowledge while we’re grasping in the dark for what lights up our soul. We’re kind of like a ball in a pinball machine, and we bounce of things that aren’t for us, we tense up when we think the ball is about to fall, and we relax when we know the ball is on the right trajectory towards it’s winning horizon.


Letting things fall apart, means that they were put together at some point in time. While asking one’s self, why things are falling apart, one might repond with a ‘perhaps, I didn’t put things together consciously and just accepted to live life, and be as I was told because I didn’t know any different‘. Perhaps, it’s time to let the storm happen, see that the storm is happening because we have expanded and grown out of the previous shell we ‘lived in’ and that we need to now rearrange our life so that we can continu expanding rather than fighting our previous limiting beliefs, lifestyle, life…

It’s a chance, because, we get to look back at all the things we have learned, all that we have done, and build back from the vantage point of having had a vast amount of wisdom and experience. Now we get to build a house and we get to choose every square inch, every color, every scent, every feeling … We get to now play the masters of our universe from the hight of our experience and we don’t have to make hasty decisions based on the outside world, fears, not knowing, and so on. We get to create freely who want what we want to be.