Month: Jul 2024

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The importance of your personal rythme.

“Don’t quit. Never give up trying to build the world you can see, even if others can’t see it. Listen to your drum and your drum only. It’s the one that makes the sweetest sound.” —Simon Sinek

The reason we get into burnout is two fold. Our future is taken away from us, or turned transformed into something limiting. Or we push so much we don’t recover. Eitherway, we end up in burnout. While I’m not going to talk about the future here. I will talk about an energetically sustainable path to riches.

While the whole world fights for scraps of attention or money. I can’t help but ponder.

We’ve essentially removed ourselves from the phyiscal ratrace to put ourselves in a never ending mental ratrace, which is worse because at least when we were working 9-5’s we could disconnect at the end of the day or on the weekend. Now, we’re plugged in 24/7 365.

We’re no longer in a ratrace, we’re in a consensual human pods, just like in the matrix. We consent to spending all our time in front of our screens as we’ve been sold on the idea that working to get financial freedom is okay so long as we give up our mental space and every second of our time to empower social media platforms with our creative genius.

Now, don’t get me wrong, these platforms are great. And if we have the right systems in place, to remove ourselves from the equation so we can experience freedom, these platforms are amazing. BUT, and I say this with emphasis, if we don’t have our own specific systems in place, we’re stepping away from jumping through hoops for a boss, and volontarily jumping through hoops to have financial freedom while empowering social media platforms, no code websites, and so on.

Whats the solution then? Well it’s pretty much in the title isn’t it.. Being self governed by our higher self. Pursuing our northstar, not our goals, but pursuing ‘the thing’ / ‘the state’ in which we shine. You know the one where we become hyper attractive. When we become so magnetic with our presence that the whole world turns to see who’s walking by.

No, I mean, that state of pure internal bliss which comes from following what makes sense to us and empowers us.

A while back, I talked about how our imposter syndrome came from doing what we actually didn’t want to do, but were doing because we were selling ourselves for the money. Well, here’s the thing, as much as money is all nice and good, the great state we pursue isn’t money. It isn’t even what money can offer. It’s purely an outcome we can achieve from anywhere in the world, even in a damp cave if we put in enough effort…

And I believe the recipe, for reaching that higher state of being, the high we get from flow, the feeling of alignment we get from deep work, the high we get from ideation… I believe the framework, is Going at our own speed, abiding to the beat of our own drum, Doing what fulfils us while we advance towards our horizon, and having a clear positive horizon to go towards. I believe that if we have The fuel (what fulfills us), we have the vehicle (what we pour our fuel into. A canvas, Social media, art, music, code…), the speed to maintain quality output without deterioration (going at our own speed/ following our own rythme), and a clear positive horizon to go towards (the desired destination from the accumulation/compounding of our output) then, without a shadow of a doubt, we will have Bliss of journey, bliss of being, bliss of gift to others, and blissful destination.

Fuel x Vehicle x Speed x Destination. = Successful outcome

Our burnout and stress, comes from jumping through hoops to please others, or to abide to market conditions, or to do things for clients without having any personal boundaries, or simply being a slave to money. But the solution, I don’t think, lies in externalities dictating what works and what doesn’t. I believe we have to optain that inner centeredness, our inner compass before striving for anything. Because, its our inner compass which will direct us in the direction of feels best to compound.

For now,
All the best,
Cherokee Goldberg

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Your Hardwork is the safety net that prevents you from Devolving.

The work you do during the quiet times prepares you for when you go through something.

Your hard work is the reason you don’t fall back to the state of an incapable infant.

Every time you work hard towards an outcome, you evolve. You break through a limitation. That limitation allows you to percieve, to be, to function at a higher level.

Every time you evolve, and you break through your glass ceiling, you reach a new checkpoint. That check point is pretty much a save point – just like in video games – where you can put down your bag, reestablish your path and ressource for a moment before deciding to head up the mountain again.

All of the frameworks, the understandings, the ways you overcame challenges, they all become part of the structure of how you overcome an issue that presents itself to you.

An example of this is; at the start of the year (2024), I hit my glass ceiling and went into a wall. I spiralled out of control -where I tend to spend most of my time – and started to devolve towards where I was at the start of my 20’s. BUT, and this is an important one, because of all the hardwork I had put in overcoming the trouble I went through at the start of my 20’s, instead of struggling with the troubles for 6 years, as I did before. I knew the specific doors to take, the right shortcuts, and the right paths to take to overcome my trouble. In fact, overcoming my issue became like a game, because rather than being overtaken and overwhelmed by what I was experiencing, instead I had the right questions, the right frameworks, and the right understandings to navigate the trauma I went through.

Instead of going back to my previous state of feeling entirely hopeless in the face of what I was going through, I simply rested upon the frameworks that I had built overtime. Yes, the last few months have been painful. BUT, I didn’t fall back down to the bottom of the mountain. And that’s all that counts. Because, I’m going upwards, not down.

That’s all for now!

All the best,
Cherokee Goldberg

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Value x Time > Quick money.

“Don’t sacrifice an empire for a pot of Gold”.

You can’t just knock out the equivalent of Rocky if you don’t compound ideation before.

Everyone knocks spending time reading, pondering, procrastinating, thinking and everyone will tell you to just take action.

Action has its time and its place, but if you are to create a business, you want to spend more time on the business than in the business. You want to know what needs to be done, and then outsource it. In terms of content and value creation, you want to compound information.

This is suuuuper important. Yes, perhaps people are making money, and like the tortoise and the hare, they are sprinting to the finish line, but your ideation compounding, even if seemingly slow at first, is what will set you appart in your ability to create valuable content later on. I know this, because this is exactly what I did.. I took the non-conventional route of compounding value over time, because the more value I could imbibe, the better my ideation would become, which would mean that my market value would be superior when I did decide to share my output.

Everyone seems to value fast money, but no one seems to value the time it takes to mature a fine wine, or valuable content. Without the challenges, the stresses, the struggles, the frustrations, your content would be worth nothing. But because you go through all of lifes buffet of experiences, and you struggle, and you grow in value over time, even if you’re not financially recompensed, your VALUE grows and overtime you become more valuable. Every word you utter has more power. Every example you share is more piercing. Every post you create has a standard.

And you’ll find that the more time you spend compounding your knowledge and information, against every single influencer on social media’s recommendation, the worth of your output will grow exponentially. This means that, you will reach a point where your knowledge will be sought out because it is singular, because it is rare, because it is unique and in high demand – because there is only one of you.

All the best,

Cherokee Goldberg

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Finding your purpose

I’m a hard worker, and in addition to that, I know I’m smart. But no amount of power or speed will get me to where I’m going if I have no clue where I need to go, and this bugs me.

Because, no matter how much I search, no matter what I strive for, the ‘AHA!’ moment of finding my purpose never arises. No matter how much I strive for it, no matter what I do, I never seem to get the ‘OMG, this is the only thing I want to do for the rest of my life’ type of understanding. In fact, the only time I had that was when I was delusional and addicted and that was in proportion to the pain I was experiencing which was so unbareable and difficult to undo, that finding something to counter balance what I was going through seemed like the only solution I had. It wasn’t. I indulged… Ahh, the decadence of abandoning one’s self to something that knocks our socks off!

But, here’s the issue with that… It’s a downhill road, and no matter how fast we go, we will end up at the bottom, and that means depleated, sick, or dead. And that’s not an outcome anyone wants.

So, what’s the alternative, you ask?

Going upwards. Going upwards is great, except for one thing, when you’re struggling with replacing false beliefs, its rather difficult to go in any direction than the one those canon balls tell you do, down. Because of the weight.

Going upwards is great, its virtuous, its enjoyable, and what’s more, we gain strength and we remove layers of outdated stuff the further we go.

So, how do we find purpose?

This seems to be THE question.

I’ve found that one’s purpose, is at a crossroads between Who we need to serve with our gifts, and the standards we aspire to while using our gifts to serve.

Our purpose, is essentially the dent we want to leave in the world. Or better yet, reparing the dent others have left.

I like to think about purpose as a horizon we go towards but never reach. Like a north star, we go towards it, as a guiding light, but never do we reach it. It’s a form of direction, which keeps us moving, which keeps us growing, which keeps us going in ‘the right direction’.

If our vision is our What, our purpose is our Why.

So, your purpose is essentially the why that is deep within us, which is connected to the star we’re chasing. Like a magnet with only two polarities, we humans have infinite polarities, and our purposes in life stem from that inner why that gets us moving.

So, when we define our gift (what is right here that we can do really really well and fulfills us), and when we know why we have that gift and to who we can give it to make their life better, we discover our lifes purpose. And our lifes purpose can evolve, just as our skills and gifts can be developped over time, we can evolve from serving one type of tribe, to another over time. But, we’re not fixed like tree’s, we can evolve. And of course, when we’ve pursued a sunset for a while, at some point, we realise the solution we’ve found for our problem, we can automate it and then actually change direction towards a new destination.

All the best,

Cherokee Goldberg